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Juggling Fashion Design with Homework

Published: September 18, 2007 (Issue # 1307)



  • At just 15, Kira Plastinina is the chief designer for the label owned by her father.
    Photo: Igor Tabakov / The St. Petersburg Times

MOSCOW Kira Plastinina wants to be taken seriously.

By many measures, she already has a highly successful career. She is the chief designer for a rapidly growing chain of clothing stores aimed at teenage girls. The first Kira Plastinina shop opened at Moscows Yevropeisky mall in February, and the chain now has 28 locations throughout Russia, with a dozen more slated to open by the end of the year.

The problem, perhaps, is that Plastinina is only 15 years old.

Many have grumbled that Plastinina who is touted as the worlds youngest fashion designer only made it because her father, Sergei Plastinin, is the millionaire co-founder of Wimm-Bill-Dann, Russias largest dairy and juice producer.

In a recent interview at her companys headquarters in Moscow, Plastinina admitted that her fathers wealth had made the stores possible, but stressed that she wasnt just a rich girl looking for attention.

Its not like I just went to my dad and said, I want a store, and he gave me a store with my name on it and I dont do anything, said Plastinina, who was dressed in a pink and purple top.

Im always coming to work, and my thoughts are constantly absorbed in work. I always think about work, day and night. Sometimes I even draw designs in school.

Plastinina, a 10th-grader at the Anglo-American School in Moscow, said she hoped to continue her studies at the Central Saint Martins College of Art and Design, a London institution that has produced such fashion gurus as John Galliano and Hedi Slimane, who both led divisions of Christian Dior before starting their own labels.

Some contributors to Internet forums have suggested that Plastinina could follow the path of Ksenia Sobchak or the singer Alsu, whose powerful fathers gave them a springboard into pop-culture stardom.

But Plastinina firmly rejected that idea. Well, I cant sing, so I wont become a singer, she said with a laugh. But really, no, I want people to perceive me as a designer, and not just as a creative person who drifts from one thing to another.

Still, Plastinina is poised to become a familiar face in Russian television. This season, she is the official designer for Star Factory, the Channel One talent show where would-be pop singers compete for stardom, much like in the popular U.S. show American Idol.

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ALL ABOUT TOWN

Wednesday, Oct. 1


The St. Petersburg International Innovation Forum 2014 kicks off today at Lenexpo, where it will be presenting the latest and greatest ideas until Oct. 3. Focusing on economic development and the decisions and measures necessary to encourage development in Russias most important industries, the event is a possibility to discuss the innovations currently available in a variety of fields.


Representatives of the Russian and international media industries arrive in St. Petersburg for the first ever International Media Forum being hosted by the city until Oct. 10. With a variety of events on tap, including workshops, lectures and film screenings, the event plans to reemphasize the citys reputation as the countrys culture capital and as an emerging market and location for the visual arts.



Thursday, Oct. 2


The celebration of the bicentennial of the birth of Mikhail Lermontov continues with todays free exhibition in the citys Lermontov Library at 19 Liteiny Prospekt. Titled Under the Rustling Wings, the temporary exhibition will feature the costumes and scenery used in the 1917 production of Lermontovs play The Masquerade, which he wrote in 1835 when he was only 21 years old.



Friday, Oct. 3


Learn more about how to manage and evaluate employee performance during SPIBAs Human Resources Committee meeting this morning on Employee Assessment: Global and Local Trends. Starting at 9:30 a.m., the discussion will touch on such topics as the partnership between HR and business, reliable assessment strategies and more, with Tatiana Andrianova, the head of the SHL Russia and CIS branch in St. Petersburg, as the featured guest. Confirm your participation by Oct. 2 by emailing office@spiba.ru or calling 325 9091.


AmChams Procurement Committee Meeting is at 9 a.m. this morning in their office in the New St. Isaac Office Center on Ulitsa Yakubovicha.



Saturday, Oct. 4


Wine and cheese lovers will get their chance to revel during Scandinavia Country Club and Spas Wine Market Weekend. Going on today and tomorrow, wining diners can listen to live music, take part in culinary classes and, of course, sample a variety of fine wines from around the world. The cost of admission is 400 rubles ($10.30) for adults and 200 rubles ($5.15) for children.



Sunday, Oct. 5


Look for the latest fall fashions at the Autumn Market today in Freedom Anticafe at 7 Kazanskaya Ulitsa. The minimarket plans to offer clothes more flattering than the puffy jackets that are a staple of the citys cold-weather fashion, while offering the same amount of protection from the biting winds blowing off of the Baltic.



Monday, Oct. 6


SKA St. Petersburg, the citys KHL affiliate, welcomes Slovakian club HC Slovan in a match-up tonight at the Ice Palace near the Prospekt Bolshevikov metro station. The puck drops at 7:30 p.m. and tickets can be purchased on the clubs website or in person at either the arenas box office or the clubs merchandise store on Nevsky Prospekt.



Tuesday, Oct. 7


Learn more about Russias energy industry at the St. Petersburg Energy Forum that begins today and runs through Oct. 10. Attracting industry experts and political and business representatives, the forum plans to welcome more than 350 plus companies and their representatives to discuss the future of Russias largest economic sector.



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