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Juggling Fashion Design with Homework

Published: September 18, 2007 (Issue # 1307)



  • At just 15, Kira Plastinina is the chief designer for the label owned by her father.
    Photo: Igor Tabakov / The St. Petersburg Times

MOSCOW Kira Plastinina wants to be taken seriously.

By many measures, she already has a highly successful career. She is the chief designer for a rapidly growing chain of clothing stores aimed at teenage girls. The first Kira Plastinina shop opened at Moscows Yevropeisky mall in February, and the chain now has 28 locations throughout Russia, with a dozen more slated to open by the end of the year.

The problem, perhaps, is that Plastinina is only 15 years old.

Many have grumbled that Plastinina who is touted as the worlds youngest fashion designer only made it because her father, Sergei Plastinin, is the millionaire co-founder of Wimm-Bill-Dann, Russias largest dairy and juice producer.

In a recent interview at her companys headquarters in Moscow, Plastinina admitted that her fathers wealth had made the stores possible, but stressed that she wasnt just a rich girl looking for attention.

Its not like I just went to my dad and said, I want a store, and he gave me a store with my name on it and I dont do anything, said Plastinina, who was dressed in a pink and purple top.

Im always coming to work, and my thoughts are constantly absorbed in work. I always think about work, day and night. Sometimes I even draw designs in school.

Plastinina, a 10th-grader at the Anglo-American School in Moscow, said she hoped to continue her studies at the Central Saint Martins College of Art and Design, a London institution that has produced such fashion gurus as John Galliano and Hedi Slimane, who both led divisions of Christian Dior before starting their own labels.

Some contributors to Internet forums have suggested that Plastinina could follow the path of Ksenia Sobchak or the singer Alsu, whose powerful fathers gave them a springboard into pop-culture stardom.

But Plastinina firmly rejected that idea. Well, I cant sing, so I wont become a singer, she said with a laugh. But really, no, I want people to perceive me as a designer, and not just as a creative person who drifts from one thing to another.

Still, Plastinina is poised to become a familiar face in Russian television. This season, she is the official designer for Star Factory, the Channel One talent show where would-be pop singers compete for stardom, much like in the popular U.S. show American Idol.

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ALL ABOUT TOWN

Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBAs and Capital Legal Services event Arctic Expedition this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



To have your event included in All About Town, email tot@sptimes.ru



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