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Juggling Fashion Design with Homework

Published: September 18, 2007 (Issue # 1307)



  • At just 15, Kira Plastinina is the chief designer for the label owned by her father.
    Photo: Igor Tabakov / The St. Petersburg Times

MOSCOW Kira Plastinina wants to be taken seriously.

By many measures, she already has a highly successful career. She is the chief designer for a rapidly growing chain of clothing stores aimed at teenage girls. The first Kira Plastinina shop opened at Moscows Yevropeisky mall in February, and the chain now has 28 locations throughout Russia, with a dozen more slated to open by the end of the year.

The problem, perhaps, is that Plastinina is only 15 years old.

Many have grumbled that Plastinina who is touted as the worlds youngest fashion designer only made it because her father, Sergei Plastinin, is the millionaire co-founder of Wimm-Bill-Dann, Russias largest dairy and juice producer.

In a recent interview at her companys headquarters in Moscow, Plastinina admitted that her fathers wealth had made the stores possible, but stressed that she wasnt just a rich girl looking for attention.

Its not like I just went to my dad and said, I want a store, and he gave me a store with my name on it and I dont do anything, said Plastinina, who was dressed in a pink and purple top.

Im always coming to work, and my thoughts are constantly absorbed in work. I always think about work, day and night. Sometimes I even draw designs in school.

Plastinina, a 10th-grader at the Anglo-American School in Moscow, said she hoped to continue her studies at the Central Saint Martins College of Art and Design, a London institution that has produced such fashion gurus as John Galliano and Hedi Slimane, who both led divisions of Christian Dior before starting their own labels.

Some contributors to Internet forums have suggested that Plastinina could follow the path of Ksenia Sobchak or the singer Alsu, whose powerful fathers gave them a springboard into pop-culture stardom.

But Plastinina firmly rejected that idea. Well, I cant sing, so I wont become a singer, she said with a laugh. But really, no, I want people to perceive me as a designer, and not just as a creative person who drifts from one thing to another.

Still, Plastinina is poised to become a familiar face in Russian television. This season, she is the official designer for Star Factory, the Channel One talent show where would-be pop singers compete for stardom, much like in the popular U.S. show American Idol.

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ALL ABOUT TOWN

Friday, Nov. 21


Learn more about Russian labor laws at Labor Law Seminar 2014 at the Courtyard by Marriott St. Petersburg Center West Pushkin Hotel this morning at 166 Kanala Griboyedova. Sponsored by Baker and McKenzie and the Pepeliaev Group, the event begins at 9 a.m. and will discuss amendments to existing laws, employment terms, risks of termination and other pressing matters.


Educate yourself about educational careers at Education and Career XXI November 2014, a two-day fair hosted at Lenexpo convention center on Vasilievsky Island that welcomes students and educators alike to develop relationships between scholarly institutions and learn more about the educational market in Russia and abroad.



Saturday, Nov. 22


Russian Premier League-leaders Zenit St. Petersburg return from the international break to take on Kuban Krasnodar at Petrovsky Stadium this evening at 7 p.m. Tickets for the game can still be purchased on the clubs website, at the Petrovsky Stadium box office or in any of the clubs merchandise stores.



Sunday, Nov. 23


Get in the holiday spirit at todays Winter Bazzar at the Astoria Hotel. Featuring gifts from around the world such as French eclairs, Dutch cheeses and Indian jewelry, the annual event organized by the International Womens Club will feature 18 international stands and raise money for charity through the sales of a diversity of products that further illustrate the citys international connections.



Monday, Nov. 24


Dr. Axel Schulte, Department Head at Fraunhofer Institute for Material Flow and Logistics in Dortmund, Germany, is the featured speaker at the SPIBA Industrial Committee lecture on The Fourth Industrial Revolution: Digitalization of the Supply Chain. The event begins at 4 p.m. at the Graduate School of Management at 3 Volkohvsky Pereulok and registration is required by Nov. 21 either by emailing office@spiba.ru or calling 325 9091.



Tuesday, Nov. 25


Tag along with AmCham during their Industrial St. Petersburg Tour program today. This incarnation of the ongoing series will visit Philip Morris Izhora and include an Environmental Health and Safety Committee meeting.


Find out how to expand your business east during the Business With China forum beginning today and concluding tomorrow at the Lenexpo convention center. The largest Russian forum dedicated to business with the Asian giant, topics that will be discussed include logistics, customs clearance, trade financing and many more.



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