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The word on the street

Rapper Timati real name Timur Yunusov grew up in Los Angeles and claims to be the only real hip-hop and R&B performer in Russia.

Published: January 18, 2008 (Issue # 1340)



  • Rapper Timati real name Timur Yunusov grew up in Los Angeles and claims to be the only real hip-hop and R&B performer in Russia.
    Photo: For The St. Petersburg Times

  • Rapper Set says hes not a fan of Timati.
    Photo: Igor Tabakov / The St. Petersburg Times

Its midnight in the mirrored changing room of a nightclub on Novy Arbat. A posse of dancers and backing singers waits patiently for Russias best-known rapper, Timati, who is due to perform at a corporate Christmas party.

Boys in baggy pants and hoodies practice dance moves, while a girl pouts in front of the mirror in a tiny skirt and patent high heels. When a song by Snoop Dogg starts up in the distance, they all mouth the lyrics.

As Timati makes his entrance, wearing a headband, a black beanie and sunglasses, the mood changes. The group runs up to him, performing a handshake choreography of various clicks, angles and slaps until the rapper feels that he has greeted everyone adequately.

Talking about his career, Timati said his background gives him the edge over his rivals. In Russia I am the only real hip-hop and R&B performer. I grew up in Los Angeles, I know the culture from inside out, I know the music inside out, he said.

Timati, whose real name is Timur Yunusov, may be the closest that Russia has to a rap star. He was born in Moscow to a wealthy, ethnically mixed family his father is a Muslim and his mother is Jewish. His privileged background enabled him to spend three years studying in Los Angeles.

He became famous after appearing on the television talent contest Star Factory in 2004, although he didnt win. He and three other contestants were taken on by influential producer Igor Krutoi who formed a group called Banda. In 2006, he released a solo album and played the role of a rapper in the hit comedy film Heat.

Today his MySpace site lists friends including P. Diddy. It posts a video clip of a collaboration with Xzibit, the rapper host of MTVs Pimp My Ride, alongside the required tough, tattooed and topless photos.

And Timati is certain that Russia loves hip-hop. Just last week, 50 Cent was packed; Beyonce was sold out [in October], he said. When Shaggy came here five years ago the seats in the cinema were less than half full. Interest in this music is definitely increasing.

The 24-year-old singer grew up listening to music by U.S. hip-hop artists Naughty by Nature and rapper MC Hammer and wanted to rap for as long as he could remember. He concedes that he came back to Russia where he raps in Russian because the U.S. hip-hop scene was too difficult to break into.

I wanted to perform, but the market was full, he said. At the end of the day, I am Russian and its better for me to be in my own country and develop the genre there,

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ALL ABOUT TOWN

Wednesday, Oct. 22


English teachers can expect to receive a few useful pointers today from Evgeny Kalashnikov, the British Council regional teacher, during the EFL Seminar this afternoon hosted by the British Book Center. The topic of todays seminar is Grammar Practice.


Young Petersburgers will get the chance to jumpstart their careers at Professional Growth, a job fair and forum featuring more than 40 major Russian and international companies vying for potential candidates for future positions. The forum not only is a chance to network but also to learn more about the modern business world and to understand what it takes to get the job you want.



Thursday, Oct. 23


AmChams Public Relations Committee meeting is scheduled to meet this morning at 9 a.m. in their office in the New St. Isaac Office Center.


Sportsmen get their chance to stock up on all kinds of gear at the Hunting and Fishing 2014 exhibition starting today at Lenexpo. Everything from rods and reels to boats, motorcycles and equipment for underwater hunting will be on sale so that any avid outdoorsman can always be prepared.



Friday, Oct. 24


SPIBAs ongoing Breakfast with the Director series continues today, featuring Tomas Hajek, Managing Director of the Northwest Division at Danone Russia. Hajek will be discussing collaborations between businesses from different cultures. The meeting is at 9 a.m. at the Domina Prestige St. Petersburg hotel and all who wish to attend must confirm their participation by Oct. 23.


Get your gong on at Sounds of the Universe, a concert at the city planetarium this evening incorporating six different gongs to create relaxing songs that will transport you upwards into the stratosphere. Tickets are 700 rubles ($17).



Saturday, Oct. 25


AVA Expo, the eighth edition of the event revolving around all things pop culture, returns to Lenexpo this weekend. Geeks, nerds, dweebs and dorks will have their chance to talk science fiction and explore a variety of international pop culture. Tickets for the event can be purchased on their website at avaexpo.ru.



Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the clubs website.



Monday, Oct. 27


Today marks the end of the art exhibit Neophobia at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBAs Marketing and Communications Committees round table discussion on Government Relations Practices in Russia this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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