Film, TV Battle Piracy

By Alexandra Odynova

The St. Petersburg Times

Published: June 27, 2012 (Issue # 1715)

The Film and Television Producers Association wants social networks to be responsible for the content that users upload, and the association is pressing for legislation to reflect that view.

“To produce [movies and TV content] we need to earn money. But how can we do this without help from the state?” Anna Krutova, adviser to the association’s management board, told The St. Petersburg Times on the sidelines of the St. Petersburg Economic Forum.

The State Duma is considering a raft of potential Civil Code amendments on intellectual property, and the association wants the text to be altered to make social networks liable for pirated content.

Opponents insist that such a revision would censor the Internet, a key source of expressive freedom in Russia.

Currently, social networks and hosting services are not obliged to discourage illegal file sharing on their platforms.

The Film and Television Producers Association sent an open letter to the State Duma, the president and the prime minister in April asking to change the draft amendments. But, so far, there has been no response.

Dmitry Grishin, general director of Mail.Ru Group, agreed that “a compromise is needed” regarding the file-sharing issue, but he warned that legal actions should not be made in haste.

“Modern technologies are changing very fast, so before introducing legal regulations, it’s necessary to let the situation settle down,” Grishin told the St. Petersburg forum.

He also noted that while Russians are increasingly using the Internet, there is still a lack of locally available online resources that offer quality legal content.

As a result, people have to use pirated products, he said.

“Five years ago people were not ready to pay for Internet content in Russia. Now they are ready, but there is no [such resource],” Grishin said.

Alexander Akopov, president of television show producer Amedia, said a Russian resource offering Western movies and TV series as they are released abroad should be launched by Jan. 1. He declined to reveal details.

The lack of legal protection against piracy only makes it harder for the domestic film industry to compete with Hollywood, said Krutova of the Film and Television Producers Association.