Thursday, October 2, 2014
 
Follow sptimesonline on Facebook Follow sptimesonline on Twitter Follow sptimesonline on RSS
MOST READ



PARTNER NEWS



BLOGS



OPINION



WHERE TO GO?

The Romanovs in St. Petersburg

History of St. Petersburg Museum

 

  Print this article Print this article

When two worlds collide

A new exhibition at Erarta combines two ideologically opposed concepts.

Published: January 30, 2013 (Issue # 1744)



  • Barykins pieces represent a fusion of Soviet and U.S. poster art styles.
    Photo: FOR SPT

Soviet Pin-Up, which sees the merging of Soviet social posters with American pin-up art, is a genre that couldnt have existed just a few decades ago. But now the style, represented by posters by Valery Barykin, an artist from Nizhny Novgorod, is being showcased and even sold at Erarta Museum and Galleries of Contemporary Art.

In the Soviet Union, social posters portraying happy, rosy-cheeked citizens were used to deliver an all-encompassing range of messages, from warnings on the dangers of excessive alcohol consumption to encouraging workers to look after their tools and young people to exercise regularly, and of course, to promote Communist tenets.

The American pin-up style, which appeared in the 1930s and 40s, was more about sex than socialism, and consisted of printed images of glamour and fashion models or actresses that could be pinned to the wall. This aesthetic reached its peak in the 50s, when magazines were packed with scantily clad beauties.

The most interesting thing about the exposition is collaboration and mixture. It is global art on the one hand, but a focus on Soviet history on the other hand, said Polina Zakharova, director of Erarta Galleries.

Barykins exhibition consists of 17 limited edition posters that can be bought in two sizes: 130 centimeters x 90 centimeters, and 90x60, priced at 25,000 rubles ($830) and 10,000 rubles ($332) each, respectively.

It is our first limited edition project, said Zakharova. This format is now very popular abroad, especially in the U.K. and U.S.

Sales of original posters represent a chance for collectors to buy works signed by the artist.

Poster art is popular because it still gives a sense of exclusivity; you buy an original work, but it is more affordable than a masterpiece, said Zakharova.

While many of the young people visiting the show at Erarta will be familiar with the works of Barykin from the Internet, for their parents, the exhibition represents a chance to see how the Soviet poster has survived and evolved in contemporary art, and to recall its role in the U.S.S.R.

Nowadays, a lot of modern art first appears on the Internet, but still has to be exhibited to prove its significance.

It is a logical release of Internet art, said Zakharova. There are more and more projects every year that begin on the Internet and end up in real exhibition spaces all over the world.

Erarta Galleries is the department of the museum of the same name that promotes modern Russian art for sale. With branches in London, New York, Zurich and one soon to be opened in Hong Kong, Erarta promotes modern Russian art far beyond the boundaries of the former Soviet Union. Forthcoming projects, according to Zakharova, will be realized in collaboration with Dmitry Shorin (whose sculpture for the project I Believe in Angels can now be seen in the galleries) and Maksim Kaetkin, an artist from Perm.

Soviet Pin-Up runs through March 11 at Erarta Museum and Galleries of Contemporary Art, 2, 29th Liniya,

Vasilyevsky Island. Tel. 324 0809.

www.erarta.com. Entrance is free of charge.





 


ALL ABOUT TOWN

Thursday, Oct. 2


The celebration of the bicentennial of the birth of Mikhail Lermontov continues with todays free exhibition in the citys Lermontov Library at 19 Liteiny Prospekt. Titled Under the Rustling Wings, the temporary exhibition will feature the costumes and scenery used in the 1917 production of Lermontovs play The Masquerade, which he wrote in 1835 when he was only 21 years old.



Friday, Oct. 3


Learn more about how to manage and evaluate employee performance during SPIBAs Human Resources Committee meeting this morning on Employee Assessment: Global and Local Trends. Starting at 9:30 a.m., the discussion will touch on such topics as the partnership between HR and business, reliable assessment strategies and more, with Tatiana Andrianova, the head of the SHL Russia and CIS branch in St. Petersburg, as the featured guest. Confirm your participation by Oct. 2 by emailing office@spiba.ru or calling 325 9091.


AmChams Procurement Committee Meeting is at 9 a.m. this morning in their office in the New St. Isaac Office Center on Ulitsa Yakubovicha.



Saturday, Oct. 4


Wine and cheese lovers will get their chance to revel during Scandinavia Country Club and Spas Wine Market Weekend. Going on today and tomorrow, wining diners can listen to live music, take part in culinary classes and, of course, sample a variety of fine wines from around the world. The cost of admission is 400 rubles ($10.30) for adults and 200 rubles ($5.15) for children.



Sunday, Oct. 5


Look for the latest fall fashions at the Autumn Market today in Freedom Anticafe at 7 Kazanskaya Ulitsa. The minimarket plans to offer clothes more flattering than the puffy jackets that are a staple of the citys cold-weather fashion, while offering the same amount of protection from the biting winds blowing off of the Baltic.



Monday, Oct. 6


SKA St. Petersburg, the citys KHL affiliate, welcomes Slovakian club HC Slovan in a match-up tonight at the Ice Palace near the Prospekt Bolshevikov metro station. The puck drops at 7:30 p.m. and tickets can be purchased on the clubs website or in person at either the arenas box office or the clubs merchandise store on Nevsky Prospekt.



Tuesday, Oct. 7


Learn more about Russias energy industry at the St. Petersburg Energy Forum that begins today and runs through Oct. 10. Attracting industry experts and political and business representatives, the forum plans to welcome more than 350 plus companies and their representatives to discuss the future of Russias largest economic sector.



Times Talk