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Organizational Culture, Russian Style

Published: April 3, 2013 (Issue # 1753)



  • Russias corporate culture is young, ambitious and dynamic but often anarchic.
    Photo: for spt

At an employment interview at the Russian branch of one transnational company, candidates were asked what they thought an employee should do in case of fire. The answer that HR managers were looking for was to follow the instructions. The most common answer received, however, was to put out the fire.

Only one in five candidates gave the right answer, said Oksana Pochtivaya, senior consultant at Psycon Rus, a consulting company specializing in recruitment, personal assessments, strategic resourcing and leadership development. And it is this [type of person] who related to the corporate culture of the company and who also accounts for its success.

This is just one of many example of the differences between Russian and Western outlooks that have an impact on organizational culture. Corporate culture the values and norms shared by all employees of the organization exists in every company and influences the efficiency of the business. In cases where it is not specially formulated, corporate culture emerges spontaneously and consists of the vestiges of past working habits brought to the company by its employees which often may not correspond with the goals of the enterprise.

Another instance of misunderstanding between nationalities, provided by Psycon Rus, concerns the financial director of a large company who moved to Switzerland from Russia and faced difficulties with staff who were not prepared to work a minute past 5 p.m., despite the fact that there was urgent work to be done.

Russians are usually ready to stay late into the evening without demanding any compensation. To be successful, this director had to adapt to the new culture or leave the company, said Pochtivaya.

The understanding of organizational culture in Russia and in the West is developing in a broadly parallel fashion, but with the Russian market lagging behind in several key areas. This is because new models of both market and labor relations emerged in Russia little more than 20 years ago.

Corporate culture in Russian companies is young and is still in the process of being formed. Foreign companies bring us a culture that has been developed over decades, said Alexander Yegorov, division director at the northwest branch of the Ancor recruitment agency.

The general differences include the fact that foreign [organizational] culture is more transparent, while there is more impulsiveness and uncertainty in Russian companies, he said.

The local approach to forming and managing a corporate culture is characterized by being a young, ambitious and dynamic but anarchic process, while in Europe and the U.S. there are a number of standard practices, said Olga Shmatko, head of the press office at HeadHunter St. Petersburg, a recruitment agency.

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ALL ABOUT TOWN

Wednesday, Oct. 1


The St. Petersburg International Innovation Forum 2014 kicks off today at Lenexpo, where it will be presenting the latest and greatest ideas until Oct. 3. Focusing on economic development and the decisions and measures necessary to encourage development in Russias most important industries, the event is a possibility to discuss the innovations currently available in a variety of fields.


Representatives of the Russian and international media industries arrive in St. Petersburg for the first ever International Media Forum being hosted by the city until Oct. 10. With a variety of events on tap, including workshops, lectures and film screenings, the event plans to reemphasize the citys reputation as the countrys culture capital and as an emerging market and location for the visual arts.



Thursday, Oct. 2


The celebration of the bicentennial of the birth of Mikhail Lermontov continues with todays free exhibition in the citys Lermontov Library at 19 Liteiny Prospekt. Titled Under the Rustling Wings, the temporary exhibition will feature the costumes and scenery used in the 1917 production of Lermontovs play The Masquerade, which he wrote in 1835 when he was only 21 years old.



Friday, Oct. 3


Learn more about how to manage and evaluate employee performance during SPIBAs Human Resources Committee meeting this morning on Employee Assessment: Global and Local Trends. Starting at 9:30 a.m., the discussion will touch on such topics as the partnership between HR and business, reliable assessment strategies and more, with Tatiana Andrianova, the head of the SHL Russia and CIS branch in St. Petersburg, as the featured guest. Confirm your participation by Oct. 2 by emailing office@spiba.ru or calling 325 9091.


AmChams Procurement Committee Meeting is at 9 a.m. this morning in their office in the New St. Isaac Office Center on Ulitsa Yakubovicha.



Saturday, Oct. 4


Wine and cheese lovers will get their chance to revel during Scandinavia Country Club and Spas Wine Market Weekend. Going on today and tomorrow, wining diners can listen to live music, take part in culinary classes and, of course, sample a variety of fine wines from around the world. The cost of admission is 400 rubles ($10.30) for adults and 200 rubles ($5.15) for children.



Sunday, Oct. 5


Look for the latest fall fashions at the Autumn Market today in Freedom Anticafe at 7 Kazanskaya Ulitsa. The minimarket plans to offer clothes more flattering than the puffy jackets that are a staple of the citys cold-weather fashion, while offering the same amount of protection from the biting winds blowing off of the Baltic.



Monday, Oct. 6


SKA St. Petersburg, the citys KHL affiliate, welcomes Slovakian club HC Slovan in a match-up tonight at the Ice Palace near the Prospekt Bolshevikov metro station. The puck drops at 7:30 p.m. and tickets can be purchased on the clubs website or in person at either the arenas box office or the clubs merchandise store on Nevsky Prospekt.



Tuesday, Oct. 7


Learn more about Russias energy industry at the St. Petersburg Energy Forum that begins today and runs through Oct. 10. Attracting industry experts and political and business representatives, the forum plans to welcome more than 350 plus companies and their representatives to discuss the future of Russias largest economic sector.



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