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Apple Picks New Distributors in Russian Market

Published: September 14, 2013 (Issue # 1777)



  • Merlion and diHouse will replace the three major cell phone operators in Russia as the new Apple wholesale distributors.
    Photo: Wikimedia Commons

Apple has made its picks of wholesale distributors in Russia, ending uncertainty about further sales of iPhones and iPads on the market, a news report said Friday.

Merlion and diHouse will serve as conduits of the gadgets here, replacing all three major cell phone operators that pulled out of their deals with the U.S. computer maker, Kommersant reported.

An IT industry source said the decision had been made, the newspaper said. Merlion chief Sergei Raskolov said only that the likelihood of his company to become an Apple wholesaler was "high."

DiHouse chief Yury Rodny declined comment, as did an Apple representative in Russia.

Mobile providers MTS, VimpelCom and Megafon in 2008 signed up to sell 1.5 million iPhone handsets each but the plans fell by the wayside. Megafon ended its agreement in 2010, MTS in 2012, and VimpelCom last summer.

Merlion is hoping to supply Apple devices to such retailers as Svyaznoi, Evroset and MTS retail outlets.

"The sales forecast that we proposed to Apple coincided with the desire of the corporation," Merlion's Raskolov said, declining to name the number.

Merlion is thought to be the country's largest distributor of computer equipment and electronics, having more than 200 distribution agreements in its portfolio, including with heavyweights like Samsung and Nokia.

DiHouse is part of major IT holding company Lanit.

Apple was reportedly in a rush to choose supply channels in Russia because it's about to start selling its new iPhone models, 5S and 5C. Raskolov said the new devices could hit the stores locally in November.





 


ALL ABOUT TOWN

Saturday, Dec. 20


The city’s Babushkina Park on Prospekt Obukhovskoy Oborony will be invaded by dozens of rocking-and-rolling Santa Clauses during today’s Santa Claus Parade. Not only will they parade through the park but there will also be competitions amongst the festively-clad participants and a musical master class. There will also be a prize for the best-dressed Santa Claus.


Add to your record collection during the Vinyl Christmas Sale at the KL10TCH bar on Konyushennaya Ploshchad today. Spend the afternoon perusing the records for sale while listening the classic, clean sound of records spinning out hits from a variety of musical genres and time periods.



Sunday, Dec. 21


The Zenit St. Petersburg basketball team returns to the northern capital this evening for a matchup with Krasny Oktyabr, a Volgograd-based basketball club. Tickets for the game, which tips off at 6 p.m. this evening, can be purchased on the club’s website or at their arena, Sibur Arena, on Krestovsky island.


Satisfy your sugar cravings during Sweet New Year, an ongoing seasonal festival at the Raduga shopping center. Each weekend of December will welcome hungry visitors to taste hundreds of different kinds of desserts made from a plethora of sweet treats. Workshops are open to visitors and seasonal gifts can also be purchased for those rushing to finish their New Year shopping.



Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBA’s and Capital Legal Service’s event “Arctic Expedition” this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers’ ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



To have your event included in All About Town, email tot@sptimes.ru



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