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Animals Add New Dimension to Social Networking

Published: October 2, 2013 (Issue # 1780)



  • Boo is a 7 year-old Pomeranian who first shot to international fame in May 2009.
    Photo: facebook.com

  • Giant George is 109 centimeters tall and, until 2012, was the tallest dog in the world.
    Photo: facebook.com

  • Nonja, with just over 75,000 followers, is 37 years old and lives at the Vienna Zoo.
    Photo: facebook.com

  • Grumpy Cat became an Internet sensation after her photo was posted on Reddit.
    Photo: facebook.com

Around 23 million of the estimated 955 million Facebook profiles belong to animals, according to a Facebook report from 2012. One in 10 of all U.K. pets have their own Twitter account, YouTube channel or social network page. And while videos are mostly a cat’s prerogative, more dogs are likely to have a social networking profile, reveals research by Yummypets, a social network for pet owners established in France with more than 150,000 members from all over the world.

Social networks for fluffy users have become more and more widespread. As expected, pet owners are very passionate about their animals and are happy to interact with each other. Taking these conversations to a social network seems a natural next step.

“The emergence of a social network for animals is a natural development of the idea,” said psychologist Natalya Seiler. “Human progress is mostly based on an idea that is conceived by one person within a group of people. Others just adopt this idea and then come up with their own variations on the idea.

“For example, one visionary had the idea of creating a social network. And today we can observe more and more versions of this idea being developed — social networks for classmates, for professional contacts, for people who want to get acquainted and, finally, for pet lovers.”

There are about 20 websites from various countries that allow users to create profile pages for pets, exchange photos and join different groups. A typical homepage for a pet on these websites includes a familiar set of personal data — profile pictures, photos and videos, status updates and commenting between pets and their owners. Pets can also befriend one another.

“Pet parents enjoy having a place for unlimited uploads of pet photos and videos alongside knowledge and know-how from the community, which creates a supportive network of like-minded animal lovers,” said Charlie Léon, Community Manager, YummyPets, speaking to the St. Petersburg Times.

There is Petigram, a version of Instagram; specialized networks like Catmoji, Catster or Dogster and general sites for all kind of pets from guinea pigs to horses, like MySocialPetwork or A4Animals. (The latter is considered to be the first social network for animals in the world.)

The idea for such a network was thought up following the death of a Labrador named Ben, a dog which belonged to Martin Bowen, the founder of A4Animals. Bowen suffered greatly and wanted to commemorate the life he shared with his pet.

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ALL ABOUT TOWN

Sunday, Nov. 23


Get in the holiday spirit at today’s Winter Bazzar at the Astoria Hotel. Featuring gifts from around the world such as French eclairs, Dutch cheeses and Indian jewelry, the annual event organized by the International Women’s Club will feature 18 international stands and raise money for charity through the sales of a diversity of products that further illustrate the city’s international connections.



Monday, Nov. 24


Dr. Axel Schulte, Department Head at Fraunhofer Institute for Material Flow and Logistics in Dortmund, Germany, is the featured speaker at the SPIBA Industrial Committee lecture on “The Fourth Industrial Revolution: Digitalization of the Supply Chain.” The event begins at 4 p.m. at the Graduate School of Management at 3 Volkohvsky Pereulok and registration is required by Nov. 21 either by emailing office@spiba.ru or calling 325 9091.



Tuesday, Nov. 25


Tag along with AmCham during their “Industrial St. Petersburg” Tour program today. This incarnation of the ongoing series will visit Philip Morris Izhora and include an Environmental Health and Safety Committee meeting.


Find out how to expand your business east during the “Business With China” forum beginning today and concluding tomorrow at the Lenexpo convention center. The largest Russian forum dedicated to business with the Asian giant, topics that will be discussed include logistics, customs clearance, trade financing and many more.



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