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Beautiful resources

Beauty pageants are about more than good looks they can have a message, too. Stas Shectman and Marina Kamenev report.

Published: August 8, 2008 (Issue # 1397)



  • The first Moscow Beauty pageant was held in 1988.
    Photo: Beauty of Moscow

  • Yulia Nagayeva is the current Miss Atom, having won an Internet beauty contest for workers in the nuclear energy industry.
    Photo: Vladimir Filonov / The St. Petersburg Times

The headquarters of Nuclear.ru are located in an uninspiring building near Moscows Paveletsky Station. The company is an independent Internet portal providing the latest developments in the field of nuclear energy. But that is not what it is best known for.

Inside the small office sits Yulia Nagayeva, a tall, striking brunette. She is a senior manager for business development at TVEL, a manufacturer of nuclear fuel. She is also Miss Atom, the latest winner of the beauty contest that has been run by Nuclear.ru annually since 2004. Miss Atom is an online contest for women under the age of 35 who work in the nuclear energy industry.

In addition to the countrys oil and mineral wealth, during the past decade Russia has been busy refining another one of its valuable natural resources: beauty. And while there have been no major international wins for Russia since Oksana Fyodorova won Miss Universe in 2002, numerous domestic competitions ensure that some of Russias most beautiful girls get to bask in the glow of a spotlight.

I think its every girls dream to see how they compare to other women, Nagayeva said. She had entered the contest twice before she won this year and loves the process of taking part.

Its great. We get a stylist who chooses our dresses, a professional hairdresser and a photographer. Then we get photographed in beautiful locations. I really wanted to take part in this, she said.

Our country is recognized for the beauty of its women, said Tatyana Andreyeva, director of Beauty of Russia (Krasa Rossii), one of the longest-running beauty contests in Russia. I consider ours one of a very few countries, perhaps even the only country, where female beauty is in the blood, where it is a national resource. Because of this, I feel that beauty contests here are very significant. They glorify these national resources.

Its not that Russian women are more beautiful than other women, said Fyodorova in a telephone interview. Its just that Slavic beauty is a universal kind of beauty.

Ilya Platonov, the director of Nuclear.ru, runs his competition for a rather different reason. When people think of nuclear energy, they get scared, they think of Chernobyl. We want to show that the people working with and promoting nuclear industry are normal and the fact that the industry is filled with lots of beautiful women.

On July 25, 63 beauties as the organizers call them represented the genetic wealth of cities, villages and regions across Russia and the CIS and strutted their stuff on a custom-built, 500-meter stage on the shore of Lake Onego in Petrozavodsk, Karelia, north of St. Petersburg. This years Beauty of Russia pageant was the first to be held outside of Moscow since 1995.

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ALL ABOUT TOWN

Wednesday, Oct. 1


The St. Petersburg International Innovation Forum 2014 kicks off today at Lenexpo, where it will be presenting the latest and greatest ideas until Oct. 3. Focusing on economic development and the decisions and measures necessary to encourage development in Russias most important industries, the event is a possibility to discuss the innovations currently available in a variety of fields.


Representatives of the Russian and international media industries arrive in St. Petersburg for the first ever International Media Forum being hosted by the city until Oct. 10. With a variety of events on tap, including workshops, lectures and film screenings, the event plans to reemphasize the citys reputation as the countrys culture capital and as an emerging market and location for the visual arts.



Thursday, Oct. 2


The celebration of the bicentennial of the birth of Mikhail Lermontov continues with todays free exhibition in the citys Lermontov Library at 19 Liteiny Prospekt. Titled Under the Rustling Wings, the temporary exhibition will feature the costumes and scenery used in the 1917 production of Lermontovs play The Masquerade, which he wrote in 1835 when he was only 21 years old.



Friday, Oct. 3


Learn more about how to manage and evaluate employee performance during SPIBAs Human Resources Committee meeting this morning on Employee Assessment: Global and Local Trends. Starting at 9:30 a.m., the discussion will touch on such topics as the partnership between HR and business, reliable assessment strategies and more, with Tatiana Andrianova, the head of the SHL Russia and CIS branch in St. Petersburg, as the featured guest. Confirm your participation by Oct. 2 by emailing office@spiba.ru or calling 325 9091.


AmChams Procurement Committee Meeting is at 9 a.m. this morning in their office in the New St. Isaac Office Center on Ulitsa Yakubovicha.



Saturday, Oct. 4


Wine and cheese lovers will get their chance to revel during Scandinavia Country Club and Spas Wine Market Weekend. Going on today and tomorrow, wining diners can listen to live music, take part in culinary classes and, of course, sample a variety of fine wines from around the world. The cost of admission is 400 rubles ($10.30) for adults and 200 rubles ($5.15) for children.



Sunday, Oct. 5


Look for the latest fall fashions at the Autumn Market today in Freedom Anticafe at 7 Kazanskaya Ulitsa. The minimarket plans to offer clothes more flattering than the puffy jackets that are a staple of the citys cold-weather fashion, while offering the same amount of protection from the biting winds blowing off of the Baltic.



Monday, Oct. 6


SKA St. Petersburg, the citys KHL affiliate, welcomes Slovakian club HC Slovan in a match-up tonight at the Ice Palace near the Prospekt Bolshevikov metro station. The puck drops at 7:30 p.m. and tickets can be purchased on the clubs website or in person at either the arenas box office or the clubs merchandise store on Nevsky Prospekt.



Tuesday, Oct. 7


Learn more about Russias energy industry at the St. Petersburg Energy Forum that begins today and runs through Oct. 10. Attracting industry experts and political and business representatives, the forum plans to welcome more than 350 plus companies and their representatives to discuss the future of Russias largest economic sector.



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