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Beautiful resources

Beauty pageants are about more than good looks they can have a message, too. Stas Shectman and Marina Kamenev report.

Published: August 8, 2008 (Issue # 1397)



  • The first Moscow Beauty pageant was held in 1988.
    Photo: Beauty of Moscow

  • Yulia Nagayeva is the current Miss Atom, having won an Internet beauty contest for workers in the nuclear energy industry.
    Photo: Vladimir Filonov / The St. Petersburg Times

The headquarters of Nuclear.ru are located in an uninspiring building near Moscows Paveletsky Station. The company is an independent Internet portal providing the latest developments in the field of nuclear energy. But that is not what it is best known for.

Inside the small office sits Yulia Nagayeva, a tall, striking brunette. She is a senior manager for business development at TVEL, a manufacturer of nuclear fuel. She is also Miss Atom, the latest winner of the beauty contest that has been run by Nuclear.ru annually since 2004. Miss Atom is an online contest for women under the age of 35 who work in the nuclear energy industry.

In addition to the countrys oil and mineral wealth, during the past decade Russia has been busy refining another one of its valuable natural resources: beauty. And while there have been no major international wins for Russia since Oksana Fyodorova won Miss Universe in 2002, numerous domestic competitions ensure that some of Russias most beautiful girls get to bask in the glow of a spotlight.

I think its every girls dream to see how they compare to other women, Nagayeva said. She had entered the contest twice before she won this year and loves the process of taking part.

Its great. We get a stylist who chooses our dresses, a professional hairdresser and a photographer. Then we get photographed in beautiful locations. I really wanted to take part in this, she said.

Our country is recognized for the beauty of its women, said Tatyana Andreyeva, director of Beauty of Russia (Krasa Rossii), one of the longest-running beauty contests in Russia. I consider ours one of a very few countries, perhaps even the only country, where female beauty is in the blood, where it is a national resource. Because of this, I feel that beauty contests here are very significant. They glorify these national resources.

Its not that Russian women are more beautiful than other women, said Fyodorova in a telephone interview. Its just that Slavic beauty is a universal kind of beauty.

Ilya Platonov, the director of Nuclear.ru, runs his competition for a rather different reason. When people think of nuclear energy, they get scared, they think of Chernobyl. We want to show that the people working with and promoting nuclear industry are normal and the fact that the industry is filled with lots of beautiful women.

On July 25, 63 beauties as the organizers call them represented the genetic wealth of cities, villages and regions across Russia and the CIS and strutted their stuff on a custom-built, 500-meter stage on the shore of Lake Onego in Petrozavodsk, Karelia, north of St. Petersburg. This years Beauty of Russia pageant was the first to be held outside of Moscow since 1995.

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ALL ABOUT TOWN

Wednesday, July 23


SPIBAs Legislation & Lobbying Committee invites everyone interested in the practical aspects of courts and procedural law to todays Legal Debating Club at 9:30 a.m. at the Mertens House, 21 Nevsky Prospekt, office 506. Visit spiba.ru for more details.


Take advantage of the sunny summer days and participate in Beach Games 2014, which runs through July 27 in Sestroretsks Dubki Park.



Thursday, July 24


Liliana Modiliani, a well-known Russian stylist, will talk about choosing clothes that fit during her lecture at 7 p.m. at the Pryamoy Efir art club, 13 Viborgskoe Shosse.



Friday, July 25


Discuss Russias economic and political prospects for 2014 during a Business Breakfast organized by SPIBA at 9.30 a.m. in the Bank Saint-Petersburg office at 64


Malookhtinsky Prospekt.


Start your weekend with adorable miniature pigs at the Squealing Pig festival at 7 p.m. this evening in the Karl & Friedrich restaurant, 15 Iozhnaya doroga, on Krestovsky Island.



Saturday, July 26


Hundreds of brand-new and retro cars, drag and drift shows, test drives and karting are planned for the Avtobum-2014 festival, which will take place in front of the RIO shopping center at 2 Fuchika Ulitsa.


Participants in todays SaniDay Summer competition will impress visitors with their hand-made, unusual and hilarious boats, which will race at the Igora Resort near the 54th kilometer on Priozerskoe Shosse.


Metro Family Day will include both serious lectures for adults and master-classes for children, making the event interesting for the whole family. To participate, come to Kirov Park on Yelagin Island.


Photography will be the focus of todays Photosubbota, which features lectures by famous photographers, meetings with photo schools and studio representatives, and participation in a photography competition. The event starts at noon at Petrokongress, 5 Lodeynopolskaya Ulitsa.


If you like cycling, make sure to visit the Za Velogorod Festival with its retro bike exhibition, market and live music. The second round of the Leningrad Criterium race will also take place during the event at Petrovsky Arsenal in Sestroretsk.



Sunday, July 27


Navy Day will be celebrated with a weapon and military transportation exhibition, self-defense master classes and concerts. The event starts at 1 p.m. in the 300th Anniversary Park of St. Petersburg.



Monday, July 28


Dont miss a chance to see the latest achievements in robotics during the RoboDom interactive show, exhibiting more than 150 robots. The show will be at BUM center, 22/2 Gzhatskaya Ulitsa, until Aug. 3. The entrance ticket costs 350 rubles ($10).



Tuesday, July 29


A video of a Queen concert from 1986 will be shown today at 8 p.m. in Yaschik, 50/13 Ligovsky Prospekt.



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