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Number of Five-Star Hotels Set to Double Within a Year

Published: December 6, 2005 (Issue # 1128)


Intercontinental and Ramada are the latest international hotel operators to announce their arrival on the St. Petersburg market next year, while Rezidor SAS also signaled further expansion, Maxim Sokolov, chairman of the city committee for investment and strategic projects, was quoted by Interfax as saying.

“Intercontinental is at the moment in negotiations with those investors who have already started constructing hotels but are yet to find an operator,” Sokolov said.

St. Petersburg already has five 5-star hotels – Grand Hotel Europe, Astoria, Nevskij Palace, Radisson SAS and Emerald.

Earlier this month Raffles International announced the opening of a 5-star business-class hotel in the city by 2007 under the brand Swissotel, while the Renaissance construction firm plans to build a 5-star hotel by the end of next year with the financial backing of Indonesian company Sampoerna.

French operator Accor, which opened a 4-star Novotel in the center of St. Petersburg this year, has already announced the construction of 3-star Ibis and 5-star Sofitel.

According to Sokolov, the international operator Hilton has been interested in coming to St. Petersburg for a long time.

“This operator first held talks about a possible hotel in 1996. At that time they thought the local market was too small. Now any move is hampered by high prices and the lack of central locations suitable for development,” Sokolov said.

Nikita Savoyarov, an expert at the Russian Tourism Industry Union said that the local market is suitable for opening new hotels and Intercontinental, Ramada and Hilton could easily launch projects in the city.

“They are world brands. The process of globalization means hot locations are more important than short-term profits and other economic figures. And St. Petersburg is the eighth most attractive tourist destination according to UNESCO,” Savoyarov said.

According to Ernst & Young, the average occupancy of 5-star hotels in St. Petersburg was only 64 percent last year while in Moscow this figure was 77 percent.

Savoyarov said that transnational corporations could cover losses with profits earned from business in other countries, thereby sustaining 10-years’ worth of investment in a five-star hotel project.

As for factors that prevent the arrival of international operators in St. Petersburg, Savoyarov said that there were several.

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ALL ABOUT TOWN

Sunday, Dec. 21


The Zenit St. Petersburg basketball team returns to the northern capital this evening for a matchup with Krasny Oktyabr, a Volgograd-based basketball club. Tickets for the game, which tips off at 6 p.m. this evening, can be purchased on the club’s website or at their arena, Sibur Arena, on Krestovsky island.


Satisfy your sugar cravings during Sweet New Year, an ongoing seasonal festival at the Raduga shopping center. Each weekend of December will welcome hungry visitors to taste hundreds of different kinds of desserts. Workshops are open to visitors and seasonal gifts can also be purchased for those rushing to finish their New Year shopping.



Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBA’s and Capital Legal Service’s event “Arctic Expedition” this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers’ ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



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