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Number of Five-Star Hotels Set to Double Within a Year

Published: December 6, 2005 (Issue # 1128)


Intercontinental and Ramada are the latest international hotel operators to announce their arrival on the St. Petersburg market next year, while Rezidor SAS also signaled further expansion, Maxim Sokolov, chairman of the city committee for investment and strategic projects, was quoted by Interfax as saying.

“Intercontinental is at the moment in negotiations with those investors who have already started constructing hotels but are yet to find an operator,” Sokolov said.

St. Petersburg already has five 5-star hotels – Grand Hotel Europe, Astoria, Nevskij Palace, Radisson SAS and Emerald.

Earlier this month Raffles International announced the opening of a 5-star business-class hotel in the city by 2007 under the brand Swissotel, while the Renaissance construction firm plans to build a 5-star hotel by the end of next year with the financial backing of Indonesian company Sampoerna.

French operator Accor, which opened a 4-star Novotel in the center of St. Petersburg this year, has already announced the construction of 3-star Ibis and 5-star Sofitel.

According to Sokolov, the international operator Hilton has been interested in coming to St. Petersburg for a long time.

“This operator first held talks about a possible hotel in 1996. At that time they thought the local market was too small. Now any move is hampered by high prices and the lack of central locations suitable for development,” Sokolov said.

Nikita Savoyarov, an expert at the Russian Tourism Industry Union said that the local market is suitable for opening new hotels and Intercontinental, Ramada and Hilton could easily launch projects in the city.

“They are world brands. The process of globalization means hot locations are more important than short-term profits and other economic figures. And St. Petersburg is the eighth most attractive tourist destination according to UNESCO,” Savoyarov said.

According to Ernst & Young, the average occupancy of 5-star hotels in St. Petersburg was only 64 percent last year while in Moscow this figure was 77 percent.

Savoyarov said that transnational corporations could cover losses with profits earned from business in other countries, thereby sustaining 10-years’ worth of investment in a five-star hotel project.

As for factors that prevent the arrival of international operators in St. Petersburg, Savoyarov said that there were several.

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ALL ABOUT TOWN

Friday, Sept. 19


SPIBA’s newest addition to their Cultural Discoveries events is “Handmade in Germany,” an exhibition featuring unique handmade objects of a significantly higher quality than mass-produced items. The work of over 100 German manufacturers will be displayed during the event, which opens today in the Lutheran Church of Saint Peter and Paul on Nevsky Prospekt and runs through Sept. 28.



Saturday, Sept. 20


Starting on Sept. 18 and ending tomorrow is the Extreme Fantasy Wakeboarding Festival in Sunpark by Sredny Suzdalskoye lake in the Ozerki region of the city.


Those after something more laid back can instead head to Jazz and Wine night at TerraVino with legendary jazz guitarist Ildar Kazahanov. 12/14 Admiralteyskaya Emb.



Sunday, Sept. 21


Learn more about African culture and get some exercise during today’s “Djembe and Vuvuzela,” a bike ride starting in Palace Square that includes several stops where riders can listen to the music of Africa or watch short films about the continent. The riders plan to set off at 4 p.m. and all you need to join is a set of wheels.



Monday, Sept. 22


Do you love puppetry? If so, then be sure to go to BTK-Fest, a five-day festival that starts on Sept. 19 celebrating the art. Contemporaries from France, Belgium, the U.K. and other countries will join Russian artists to put on theatrical performances involving a variety of themes, materials and eras. Workshops and meetings are also scheduled for a chance to discuss the artistic medium in further depth.



Tuesday, Sept. 23


Marina Suhih, Director of the External Communications Department at Rostelecom North-West, and Yana Donskaya, HR Director for Northern Capital Gateway are just some of the confirmed participants of today’s round table discussion on “Interaction with Trade Unions” being hosted by SPIBA. Confirm your attendance with SPIBA by Sept. 22.


Kino Expo 2014, an international film industry convention, will be at LenExpo from today until Sept. 26. The third largest exhibition of film equipment in the world, the expo focuses on not only Russia but former Soviet republics as well.



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