Monday, December 22, 2014
 
Follow sptimesonline on Facebook Follow sptimesonline on Twitter Follow sptimesonline on RSS Download APP
MOST READ



PARTNER NEWS



BLOGS



OPINION



WHERE TO GO?

19th Century Portraits

History of St. Petersburg Museum: Rumyantsev Mansion

 

Перевести на русский Перевести на русский

Business Digest

The latest news from our partners.


Ulmart and the Benefits of Hybrid Shopping

Published: August 14, 2013 (Issue # 1773)



  • Terminals at the new Ulmart store make choosing from the 40,000 items on offer quick and easy.
    Photo: Alexei Moskin

  • The new Ulmart store was built to original plans in less than a year.
    Photo: Alexei Moskin

  • A children's area offers tablets with educational games to keep the kids occupied and engaged.
    Photo: Alexei Moskin

  • With over 500 square meters of floorspace, the new Ulmart store looks unlike any other electronics retailer in St. Petersburg.
    Photo: Alexei Moskin

If you are ever in need of a new computer at 1 a.m. or if the tea kettle breaks down before breakfast, Ulmart is the only place to head. Open 24 hours a day, the electronics superstore is a one-stop destination for anything that runs off electricity.

Ulmart, which is one of the largest electronics retailers in Russia, opened its 30th cyber market in the north of St. Petersburg on Aug. 17. The new store, which measures a whopping 6,000 square meters, is the first that the company built from its own, original plans. Taking less than a year to complete, the store is pushing a new concept in hybrid online/offline shopping.

Unlike most electronic retailers, where row upon row of goods sit displayed on shelves and inside showcases, Ulmart is sleek and ultramodern with the goods sitting in a 4,000 square meter warehouse containing 40,000 different items attached to the selling floor, representing on of the largest selections in the city. The warehouse, for example, contains a choice of over 1,000 laptops alone.

Setting the store apart from the competition even further is the unique way in which the floor space that used to be taken up by product has been divided. The new shop has 65 terminals and is able to serve up to 5,000 customers per day. The sales floor is filled with oversized state-of-the-art touch screens and computer stations. A virtual display case allows customers to view merchandise by simply waving their hands in front of a screen.

The set-up will be familiar to anyone who has ever bought anything online but even for those trying this type of retail for the first time will have no difficulty orienting themselves to the new system with the help of a team of hostesses who are always on hand to help customers.

The store is divided into different zones. In addition to the terminals where customers can browse and choose their purchases, there are different zones for each step of the process that are clearly marked. Once a purchase is made, clients proceed to the payment zone where Ulmart accepts cash and credit cards. Customers who place their orders online are also able to use Yandex.money to complete their purchases.

Customers looking to make a purchase that may be bigger than their current bank balance stretches, a selection of banks is on hand to offer credit. The credit desks are staffed from 10 a.m. to 10 p.m. making that impulsive purchase all the more difficult to resist. Credit can even be applied for through the company’s website and purchases either delivered or collected from the main shops or a number of outpost located around the city.

Pages: [1] [2 ] [3]






 


ALL ABOUT TOWN

Sunday, Dec. 21


The Zenit St. Petersburg basketball team returns to the northern capital this evening for a matchup with Krasny Oktyabr, a Volgograd-based basketball club. Tickets for the game, which tips off at 6 p.m. this evening, can be purchased on the club’s website or at their arena, Sibur Arena, on Krestovsky island.


Satisfy your sugar cravings during Sweet New Year, an ongoing seasonal festival at the Raduga shopping center. Each weekend of December will welcome hungry visitors to taste hundreds of different kinds of desserts. Workshops are open to visitors and seasonal gifts can also be purchased for those rushing to finish their New Year shopping.



Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBA’s and Capital Legal Service’s event “Arctic Expedition” this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers’ ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



To have your event included in All About Town, email tot@sptimes.ru



Times Talk