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Sochi: From Palm Trees to Snow

Published: January 7, 2014 (Issue # 1792)



  • Sochi may feel like a landscape from a dream — familiar and strange at once.
    Photo: Andrey Selskiy / Wikimedia Commons

  • Despite a coastline spanning 145 kilometers, Sochi is not a big city population-wise, with only about 350,000 inhabitants.
    Photo: Olympstroy / Wikimedia Commons

  • Although most of Sochi's sports facilities will be devoted to the games, the Gornaya Karusel ski area expects to have some slopes open to the public, organizers say.
    Photo: Mikhail Mokrushin / RIA Novosti

SOCHI, Russia (AP) — For visitors to the Winter Olympics, Sochi may feel like a landscape from a dream — familiar and strange at once. Palm trees evoke a tropical seaside resort, but the Black Sea itself is seriously cold; turn away from the palms and the jagged, snow-covered peaks of the Caucasus Mountains rise nearby. Lively and garish modern buildings mix with Stalin Gothic piles, like trophy wives on the arms of elderly men. Billboards are written in an alphabet where some letters sound exactly like you think they do, others mean something else and the rest are flat-out alien.

What may seem oddest of all is the city's cheerful and relaxed aura in a country stereotyped as dour. Even a local statue of Vladimir Lenin catches the casual vibe. He's not haranguing the masses, just standing under some trees with one hand in his pocket as if he's killing time waiting for a date.

Some questions and answers about the resort city often called the Russian Riviera:

Am I in Sochi?

Rather like New York City, Sochi is a sprawling municipality, incorporating four boroughs. Confusingly, one of the four is called Sochi. So it's possible to both be in Sochi and say "I'm going to Sochi."

All the Olympic events take place in the Adler borough, though the snow sports venues are often referred to as being in specific settlements such as Krasnaya Polyana and Esto-Sadok.

Sochi borough is more or less the Manhattan of the city, home to the best restaurants, coolest clubs and the main cultural institutions. The urban part of Adler also has attractive restaurants.

But while its attractions are relatively cosmopolitan, and its coastline is 90 miles long (145 kilometers), Sochi is not a big city population-wise, with only about 350,000 inhabitants.

Will They Understand Me (And Vice Versa)?

Volunteer staff at Olympics test events spoke excellent English and sometimes struck up conversations just to improve their skills (or show off). But outside the Olympic venues and large hotels, communication in languages other than Russian is likely to be difficult. The Games' organizing committee recommends that mobile device users download a translation app.

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ALL ABOUT TOWN

Sunday, Nov. 23


Get in the holiday spirit at today’s Winter Bazzar at the Astoria Hotel. Featuring gifts from around the world such as French eclairs, Dutch cheeses and Indian jewelry, the annual event organized by the International Women’s Club will feature 18 international stands and raise money for charity through the sales of a diversity of products that further illustrate the city’s international connections.



Monday, Nov. 24


Dr. Axel Schulte, Department Head at Fraunhofer Institute for Material Flow and Logistics in Dortmund, Germany, is the featured speaker at the SPIBA Industrial Committee lecture on “The Fourth Industrial Revolution: Digitalization of the Supply Chain.” The event begins at 4 p.m. at the Graduate School of Management at 3 Volkohvsky Pereulok and registration is required by Nov. 21 either by emailing office@spiba.ru or calling 325 9091.



Tuesday, Nov. 25


Tag along with AmCham during their “Industrial St. Petersburg” Tour program today. This incarnation of the ongoing series will visit Philip Morris Izhora and include an Environmental Health and Safety Committee meeting.


Find out how to expand your business east during the “Business With China” forum beginning today and concluding tomorrow at the Lenexpo convention center. The largest Russian forum dedicated to business with the Asian giant, topics that will be discussed include logistics, customs clearance, trade financing and many more.



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