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Paving the Way for Russian Online Video Market

Published: January 31, 2014 (Issue # 1795)



  • Hit U.S. TV show like the AMC series “Breaking Bad” can now be streamed online on Russian video sites.
    Photo: AMC

While online video streaming in the U.S. has shown that the Internet can be effectively monetized by film and television, the fear of piracy in Russia has limited the spread of such services here.

Only now, a few companies are taking the plunge and offering online streaming services, and The St. Petersburg Times spoke to three of them to get a sense of the online video market in Russia today.

The first online cinema in Russia

Ivi.ru is considered to be the first Russian online cinema — and is the most popular. Founded in 2010, it has reached 30 million unique users with 200 million views per month in only four years. The catalogue consists of more than 70,000 videos, and the Ivi app on Smart TV is one of the most popular for Samsung, Philips and LG televisions around the world.

Related: Anti-Piracy Law Is Good, Tech Makes It Better

Not long ago, ivi.ru was in the middle of scandal between Cinema Park and Karo Prokat. Ivi started showing the Russian film "Geograf Globus Propil" at the same time as theater chains, and Cinema Park and Karo Prokat demanded that distributor "Nash Kino" take the film version off the web.

While Ivi was not breaking the law, they decided not to show the movie on the website in order to avoid confrontation and legal battles with big companies.

The founders of Ivi wanted to create the first legal online cinema with a commercial business model, and hoped to become a giant in Russia's burgeoning online video market.

The main rivals for Ivi are pirates, which is one of the reasons why the company decided to work with an advertising video on demand, or AVOD, business model. People can watch 97 percent of the site's content for free, while another 3 percent is in a premium-class package that users must pay for, either by subscription or for a single movie, but there is no advertising. The price is 299 rubles ($8.64) for a month's subscription or from 99 to 249 rubles per film.

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ALL ABOUT TOWN

Thursday, Apr. 17


Expocenter Eurasia at 13 Ulitsa Kapitan Voronin is the sight of Goods on the Way, a five-day event starting today showcasing the latest in the industrial products industry. Bags, backpacks, swimsuits and much, much more will be available to attendees hoping to update not only their style but their accessories for the upcoming summer.


Friday, Apr. 18


Teachers and students alike shouldn’t miss the opportunity to establish lasting contacts with Russian and foreign institutions during the 21st Education and Career Fair at LenExpo, beginning today and finishing tomorrow. Learn more about education in Russia and connect with your fellow scholars.


The Tromso International Film Festival, Norway’s largest, brings a short festival to St. Petersburg for one day only during Scandinavian Oddities, starting at 7 p.m. today at Rodina Cinema Center. Tickets for the event are 100 rubles ($2.80).


Sunday, Apr. 20


Celebrate Easter at Pavlovsk during the Easter Fair that begins today and continues through next Sunday. Visitors will have the chance to paint Easter eggs and children can take part in games as well as help decorate a tree in honor of Christianity’s holiest day.


Today is one of the final days to see the exhibit Cacti — Children of the Sun at the Peter the Great Botanical Garden. Starting Apr. 17, budding botanists will marvel at the variety and beauty of the desert’s most iconic plant.


Monday, Apr. 21


Improve your grasp of Neruda, Bolano and Marquez at TrueDA’s Beginners Spanish Lesson this evening at their location on the Petrograd Side. An experienced teacher will be on hand to help all attendees better understand the intricacies of the language and improve their accent.


Tuesday, Apr. 22


SPIBA’s Breakfast with the Director event series continues as the association welcomes Andrei Barannikov, general director of SPN Communications, to the Anna Pavlova Hall of the Angleterre Hotel this morning at 9 a.m. Attendees must confirm their participation by Apr. 21.


The AmCham Environment, Health and Safety Committee Meeting is scheduled to begin at 9 a.m. this morning in the their St. Petersburg office.