Hoteliers Reflect on Success
Published: February 26, 2014 (Issue # 1799)
2013 has been acknowledged by St. Petersburg hotels as their most successful year to date following the difficult times the industry has faced since 2008. The revenue per available room, or RevPAR, in local hotels has increased to upwards of 15 percent across all categories from economy- to luxury-class properties. As a result, hoteliers and owners seem upbeat heading into 2014 and beyond.
By the end of 2013, the hospitality industry of St. Petersburg included 134 hotels operating in the city with a total of about 19,200 rooms, according to data from Colliers International. This figure does not include mini-hotels, government-run hotels or hostels.
Related: Hotel Market Greets Good Times With New Trends
Four new hotels opened in St. Petersburg in 2013, three of which were five-star properties. Four Seasons Hotel Lion Palace St. Petersburg was the first to open, quickly followed by the Hermitage Hotel, which is the official hotel of the State Hermitage Museum. The boutique hotel Trezzini Palace rounded out the new offerings at the top end of the spectrum, bringing the total number of rooms across all three hotels to 367.
“2013 was a successful year for the hotels in St. Petersburg, including W St. Petersburg,” Mario Habicher, the General Manager of W St. Petersburg, told The St. Petersburg Times.
Related: Cornelia Brinkman: The One With the Wings
“International events such as the Economic Forum, the Stars of the White Nights [a festival at the Mariinsky Theater], the international Gumball 3000 motor rally and others helped make the summer such a success,” said Habicher. “Honestly, even the winter season exceeded all our expectations. St. Petersburg has become a fashionable winter destination for Europeans.”
Overcoming seasonality, to which St. Petersburg is particularly sensitive, is an important milestone in the development of the industry. Occupancy rates typically fall to 20 percent in the autumn and winter from a high of 90 percent during the summer season.
“This was an exceptional summer season for the city and there was an additional boost in September as the city hosted the G20 meeting,” said David Jenkins, Head of the Hotels and Hospitality Group for Russia and the CIS at Jones Lang LaSalle. “RevPAR in September was almost double the usual rate for many hotels — evidence that as a host city for major events, St. Petersburg has an adequate amount of accommodation for each level of quality.”
Pages:  [2 ]