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Hoteliers Reflect on Success

Published: February 26, 2014 (Issue # 1799)



  • The Four Seasons Hotel Lion Palace St. Petersburg was one of several luxury hotels to open in St. Petersburg in 2013.
    Photo: Yekaterina Kuzmina / Vedomosti

  • W St. Petersburg cites international events as helping keep occupation rates up.
    Photo: w St. Petersburg / starwood

2013 has been acknowledged by St. Petersburg hotels as their most successful year to date following the difficult times the industry has faced since 2008. The revenue per available room, or RevPAR, in local hotels has increased to upwards of 15 percent across all categories from economy- to luxury-class properties. As a result, hoteliers and owners seem upbeat heading into 2014 and beyond.

By the end of 2013, the hospitality industry of St. Petersburg included 134 hotels operating in the city with a total of about 19,200 rooms, according to data from Colliers International. This figure does not include mini-hotels, government-run hotels or hostels.

Related: Hotel Market Greets Good Times With New Trends

Four new hotels opened in St. Petersburg in 2013, three of which were five-star properties. Four Seasons Hotel Lion Palace St. Petersburg was the first to open, quickly followed by the Hermitage Hotel, which is the official hotel of the State Hermitage Museum. The boutique hotel Trezzini Palace rounded out the new offerings at the top end of the spectrum, bringing the total number of rooms across all three hotels to 367.

“2013 was a successful year for the hotels in St. Petersburg, including W St. Petersburg,” Mario Habicher, the General Manager of W St. Petersburg, told The St. Petersburg Times.

Related: Cornelia Brinkman: The One With the Wings

“International events such as the Economic Forum, the Stars of the White Nights [a festival at the Mariinsky Theater], the international Gumball 3000 motor rally and others helped make the summer such a success,” said Habicher. “Honestly, even the winter season exceeded all our expectations. St. Petersburg has become a fashionable winter destination for Europeans.”

Overcoming seasonality, to which St. Petersburg is particularly sensitive, is an important milestone in the development of the industry. Occupancy rates typically fall to 20 percent in the autumn and winter from a high of 90 percent during the summer season.

“This was an exceptional summer season for the city and there was an additional boost in September as the city hosted the G20 meeting,” said David Jenkins, Head of the Hotels and Hospitality Group for Russia and the CIS at Jones Lang LaSalle. “RevPAR in September was almost double the usual rate for many hotels — evidence that as a host city for major events, St. Petersburg has an adequate amount of accommodation for each level of quality.”

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ALL ABOUT TOWN

Saturday, Dec. 20


The city’s Babushkina Park on Prospekt Obukhovskoy Oborony will be invaded by dozens of rocking-and-rolling Santa Clauses during today’s Santa Claus Parade. Not only will they parade through the park but there will also be competitions amongst the festively-clad participants and a musical master class. There will also be a prize for the best-dressed Santa Claus.


Add to your record collection during the Vinyl Christmas Sale at the KL10TCH bar on Konyushennaya Ploshchad today. Spend the afternoon perusing the records for sale while listening the classic, clean sound of records spinning out hits from a variety of musical genres and time periods.



Sunday, Dec. 21


The Zenit St. Petersburg basketball team returns to the northern capital this evening for a matchup with Krasny Oktyabr, a Volgograd-based basketball club. Tickets for the game, which tips off at 6 p.m. this evening, can be purchased on the club’s website or at their arena, Sibur Arena, on Krestovsky island.


Satisfy your sugar cravings during Sweet New Year, an ongoing seasonal festival at the Raduga shopping center. Each weekend of December will welcome hungry visitors to taste hundreds of different kinds of desserts made from a plethora of sweet treats. Workshops are open to visitors and seasonal gifts can also be purchased for those rushing to finish their New Year shopping.



Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBA’s and Capital Legal Service’s event “Arctic Expedition” this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers’ ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



To have your event included in All About Town, email tot@sptimes.ru



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