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Magnus Brännström: Conquer Fear and Take Risks

Published: March 7, 2014 (Issue # 1800)



  • According to Brännström, Russias strong women have helped turn the country into Oriflames number one market.
    Photo: For SPT

When Magnus Brannstrom was 12, he andhis family, suppressing their fear, crossed theIron Curtain fora vacation inthe Soviet Union, their friends warnings still ringing intheir ears.

You will never come back, andend up inSiberia, theBrannstroms neighbors said. Instead though thefear remained he became enraptured.

In Russia they say, if you dont risk anything, you will never drink champagne. Or that you will never get tokiss beautiful women. I believe that, Brannstrom said. This country is clearly rewarding therisk takers.

Related: Jennes de Mol - Russian Rock and Diplomacy

Brannstrom, 47, is not aman torest onhis laurels. After thepioneering preteen excursion tothe Soviet Union, he went intothe Swedish military. Later, deciding tolearn Russian andstudy thecountrys history, he worked as atour guide inthe last years ofthe communist state, going toLeningrad with Swedes who basically, wanted toget drunk. He also served as part ofthe original management team ofthe landmark Grand Hotel Europe inSt. Petersburg.

Trying todo business inthe anarchic 1990s, Brannstrom had tonavigate bundles ofred tape, contradictory laws andface off against alandlord who negotiated therent byputting alock onhis tenants office door. He rose tobecome cosmetics group Oriflames regional director forRussia andthe CIS, Baltics andAsia. Theexperience served him well he was appointed chief executive ofthe entire company atthe age of39.

Becoming regional director ofSwedish Oriflame, theBrannstrom family friends predictions about his winding up inSiberia became areality with one small difference. Rather than being exiled there, Brannstrom opted toconquer it, along with thecountrys other regions.

Related: Anna Anisimova - Coming Out For Human Rights

Russia is acountry ofstrong women, says Brannstrom. This has helped turn it intoOriflames number one market, andsales are expected toincrease further as thecompany opens anew factory inthe Moscow region town ofNoginsk this year.

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ALL ABOUT TOWN

Saturday, Dec. 20


The citys Babushkina Park on Prospekt Obukhovskoy Oborony will be invaded by dozens of rocking-and-rolling Santa Clauses during todays Santa Claus Parade. Not only will they parade through the park but there will also be competitions amongst the festively-clad participants and a musical master class. There will also be a prize for the best-dressed Santa Claus.


Add to your record collection during the Vinyl Christmas Sale at the KL10TCH bar on Konyushennaya Ploshchad today. Spend the afternoon perusing the records for sale while listening the classic, clean sound of records spinning out hits from a variety of musical genres and time periods.



Sunday, Dec. 21


The Zenit St. Petersburg basketball team returns to the northern capital this evening for a matchup with Krasny Oktyabr, a Volgograd-based basketball club. Tickets for the game, which tips off at 6 p.m. this evening, can be purchased on the clubs website or at their arena, Sibur Arena, on Krestovsky island.


Satisfy your sugar cravings during Sweet New Year, an ongoing seasonal festival at the Raduga shopping center. Each weekend of December will welcome hungry visitors to taste hundreds of different kinds of desserts made from a plethora of sweet treats. Workshops are open to visitors and seasonal gifts can also be purchased for those rushing to finish their New Year shopping.



Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBAs and Capital Legal Services event Arctic Expedition this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



To have your event included in All About Town, email tot@sptimes.ru



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