Wednesday, October 1, 2014
 
Follow sptimesonline on Facebook Follow sptimesonline on Twitter Follow sptimesonline on RSS
MOST READ



PARTNER NEWS



BLOGS



OPINION



WHERE TO GO?

The Romanovs in St. Petersburg

History of St. Petersburg Museum

 

  Print this article Print this article

Magnus Brännström: Conquer Fear and Take Risks

Published: March 7, 2014 (Issue # 1800)



  • According to Brännström, Russias strong women have helped turn the country into Oriflames number one market.
    Photo: For SPT

When Magnus Brannstrom was 12, he andhis family, suppressing their fear, crossed theIron Curtain fora vacation inthe Soviet Union, their friends warnings still ringing intheir ears.

You will never come back, andend up inSiberia, theBrannstroms neighbors said. Instead though thefear remained he became enraptured.

In Russia they say, if you dont risk anything, you will never drink champagne. Or that you will never get tokiss beautiful women. I believe that, Brannstrom said. This country is clearly rewarding therisk takers.

Related: Jennes de Mol - Russian Rock and Diplomacy

Brannstrom, 47, is not aman torest onhis laurels. After thepioneering preteen excursion tothe Soviet Union, he went intothe Swedish military. Later, deciding tolearn Russian andstudy thecountrys history, he worked as atour guide inthe last years ofthe communist state, going toLeningrad with Swedes who basically, wanted toget drunk. He also served as part ofthe original management team ofthe landmark Grand Hotel Europe inSt. Petersburg.

Trying todo business inthe anarchic 1990s, Brannstrom had tonavigate bundles ofred tape, contradictory laws andface off against alandlord who negotiated therent byputting alock onhis tenants office door. He rose tobecome cosmetics group Oriflames regional director forRussia andthe CIS, Baltics andAsia. Theexperience served him well he was appointed chief executive ofthe entire company atthe age of39.

Becoming regional director ofSwedish Oriflame, theBrannstrom family friends predictions about his winding up inSiberia became areality with one small difference. Rather than being exiled there, Brannstrom opted toconquer it, along with thecountrys other regions.

Related: Anna Anisimova - Coming Out For Human Rights

Russia is acountry ofstrong women, says Brannstrom. This has helped turn it intoOriflames number one market, andsales are expected toincrease further as thecompany opens anew factory inthe Moscow region town ofNoginsk this year.

Pages: [1] [2 ] [3 ] [4 ] [5 ] [6]






 


ALL ABOUT TOWN

Wednesday, Oct. 1


The St. Petersburg International Innovation Forum 2014 kicks off today at Lenexpo, where it will be presenting the latest and greatest ideas until Oct. 3. Focusing on economic development and the decisions and measures necessary to encourage development in Russias most important industries, the event is a possibility to discuss the innovations currently available in a variety of fields.


Representatives of the Russian and international media industries arrive in St. Petersburg for the first ever International Media Forum being hosted by the city until Oct. 10. With a variety of events on tap, including workshops, lectures and film screenings, the event plans to reemphasize the citys reputation as the countrys culture capital and as an emerging market and location for the visual arts.



Thursday, Oct. 2


The celebration of the bicentennial of the birth of Mikhail Lermontov continues with todays free exhibition in the citys Lermontov Library at 19 Liteiny Prospekt. Titled Under the Rustling Wings, the temporary exhibition will feature the costumes and scenery used in the 1917 production of Lermontovs play The Masquerade, which he wrote in 1835 when he was only 21 years old.



Friday, Oct. 3


Learn more about how to manage and evaluate employee performance during SPIBAs Human Resources Committee meeting this morning on Employee Assessment: Global and Local Trends. Starting at 9:30 a.m., the discussion will touch on such topics as the partnership between HR and business, reliable assessment strategies and more, with Tatiana Andrianova, the head of the SHL Russia and CIS branch in St. Petersburg, as the featured guest. Confirm your participation by Oct. 2 by emailing office@spiba.ru or calling 325 9091.


AmChams Procurement Committee Meeting is at 9 a.m. this morning in their office in the New St. Isaac Office Center on Ulitsa Yakubovicha.



Saturday, Oct. 4


Wine and cheese lovers will get their chance to revel during Scandinavia Country Club and Spas Wine Market Weekend. Going on today and tomorrow, wining diners can listen to live music, take part in culinary classes and, of course, sample a variety of fine wines from around the world. The cost of admission is 400 rubles ($10.30) for adults and 200 rubles ($5.15) for children.



Sunday, Oct. 5


Look for the latest fall fashions at the Autumn Market today in Freedom Anticafe at 7 Kazanskaya Ulitsa. The minimarket plans to offer clothes more flattering than the puffy jackets that are a staple of the citys cold-weather fashion, while offering the same amount of protection from the biting winds blowing off of the Baltic.



Monday, Oct. 6


SKA St. Petersburg, the citys KHL affiliate, welcomes Slovakian club HC Slovan in a match-up tonight at the Ice Palace near the Prospekt Bolshevikov metro station. The puck drops at 7:30 p.m. and tickets can be purchased on the clubs website or in person at either the arenas box office or the clubs merchandise store on Nevsky Prospekt.



Tuesday, Oct. 7


Learn more about Russias energy industry at the St. Petersburg Energy Forum that begins today and runs through Oct. 10. Attracting industry experts and political and business representatives, the forum plans to welcome more than 350 plus companies and their representatives to discuss the future of Russias largest economic sector.



Times Talk