Friday, October 31, 2014
 
Follow sptimesonline on Facebook Follow sptimesonline on Twitter Follow sptimesonline on RSS Download APP
MOST READ



PARTNER NEWS



BLOGS



OPINION



WHERE TO GO?

19th Century Portraits

History of St. Petersburg Museum: Rumyantsev Mansion

 

  Print this article Print this article

Russian Supermodel Propels Sochi Paralympics to Record Sales

Published: March 12, 2014 (Issue # 1801)



  • Natalia Vodianova has helped the Paralympics Games be the first to break the barrier of 300,000 tickets sold, 20 percent more than the previous record set by Vancouver 2010.
    Photo: Vladmir Astapkovich / RIA Novosti

With her willowy figure and smouldering stare, supermodel Natalia Vodianova is the epitome of modern beauty for many in her native Russia. But what if she had a prosthetic leg?

That was just one of the probing questions Paralympic organizers have asked of Russians, challenging assumptions in a country where disabled people are often on the margins of society, as "invalids" rather than as protagonists in their own lives.

Related: Sochi Paralympics Herald Sea Change for Russias Disabled IPC

Education programs in the run-up to the Paralympics have emphasized the similarities between disabled people and the rest of society and presented them as athletes to be respected rather than victims to be pitied.

The strategy seems to have paid off: On Tuesday, organizers announced the March 7-16 Games are the first to break the barrier of 300,000 tickets sold, 20 percent more than the previous record set by Vancouver 2010.

We had to educate a lot of people in the Paralympic Games and the Paralympic values, Sochi 2014 organizing committee vice-president Alexandra Kosterina said.

Related: Paralympics Put Focus on Russias Disabled

Natalia Vodianova, she is an ambassador for the Paralympic Games and she invested a lot of her time, a lot of her energy in promoting Paralympic values and the Sochi 2014 Paralympic Games.

Vodianova, 32, was the face of the Games in one of the advertisements created by organizers, staring into the camera as various Winter Paralympians are shown competing. At the end of the clip, the camera pans out to show Vodianova with an athletes carbon-fiber prosthetic leg, an image apparently achieved with the aid of computer trickery.

Pages: [1] [2]






 


ALL ABOUT TOWN

Friday, Oct. 31


Put your grammar and logical thinking to the test in a fun and friendly environment during the British Book Centers Board Game Evening starting at 5 p.m. today. The event is free and all are welcome to attend.



Saturday, Nov. 1


The men and women who dedicate their lives to fitness get their chance to compete for the title of best body in Russia at todays Grand Prix Fitness House PRO, the nations premier bodybuilding competition. Not only will men and women be competing for thousands of dollars in prizes and a trip to represent their nation at Mr. Olympia but sporting goods and nutritional supplements will also be available for sale. Learn more about the culture of the Indian subcontinent during Diwali, the annual festival of lights that will be celebrated in St. Petersburg this weekend at the Culture Palace on Tambovskaya Ul. For 100 rubles ($2.40), festival-goers listen to Indian music, try on traditional Indian outfits and sample dishes highlighting the culinary diversity of the billion-plus people in the South Asian superpower.



Sunday, Nov. 2


Check out the latest video and interactive games at the Gaming Festival at the Mayakovsky Library ending today. Meet with the developers of the popular and learn more about their work, or learn how to play one of their creations with the opportunity to ask the creators themselves about the exact rules.



Monday, Nov. 3


Non-athletes can get feed their need for competition without breaking a sweat at the Rock-Paper-Scissors tournament this evening at the Cube Bar at Lomonosova 1. Referees will judge the validity of each matchup award points to winners while the citys elite fight for the chance to be called the best of the best. Those hoping to play must arrange a team beforehand and pay 200 rubles ($4.80) to enter.



Tuesday, Nov. 4


Attend the premiere of Canadian director Xavier Dolans latest film Mommy at the Avrora theater this evening. The fifth picture from the 25-year-old, it is the story of an unruly teenager but the most alluring (or unappealing) aspect is the way the film was shot: in a 1:1 format that is more reminiscent of Instagram videos than cinematic art. Tickets cost 400 rubles ($9.60) and snacks and drinks will be available.



Times Talk