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Young Talent Dazzles at Aurora Fashion Week

Published: April 16, 2014 (Issue # 1806)



  • AFWR celebrated the 50th anniversary of Grigory Kozintsev’s film ‘Hamlet’ with a runway show of costumes.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Artyom Shumov showed jumpsuits for men as well as more classic, mechanic-inspired daywear.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Moscow-based Walk of Shame showed lots of skin on the runway in a shout-out to the 1990s.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Osome 2some combined sheer diaphanous layers with loose-fitting woolen coats and slacks.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Designer Julia Voitenko foregrounded structure, color and technique in her stunning collection for Esme Vie.
    Photo: Mary Tekushina

  • Severe and otherworldly, Lilia Kisselenko’s collection brought interplanetary travel to mind.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Young Russian designers strut down the runway after their presentation for Grazia.
    Photo: Alexander Popov / Aurora Fashion Week Russia

The latest incarnation of Aurora Fashion Week Russia, or AFWR, not only celebrated some of Russia’s most talented designers but also gave shoppers the chance to update their wardrobe with the newest styles during the White Nights sales and the Aurora Market, as well as the opportunity to refine their pallet at the Aurora Plate food festival.

The runway program, the heart and soul of AFWR, featured designs from 15 fashion brands, including Walk of Shame (Moscow), Esme Vie (Milan), Bevza (Kiev), Liza Odinokikh (St. Petersburg), Lilia Kisselenko (St. Petersburg), Artem Shumov (St. Petersburg), Osome 2some (St. Petersburg) as well as presentations of theatrical costumes from local productions of “Hamlet” and “The Flying Dutchman.”

Each collection presented by the assembled designers reflected not only the latest trends in the fashion industry but the designer’s uniqueness, their own definition of fashion and style, and their vision of the world.

The favorite of the first day of AFWR was Esme Vie, an Italian brand with Russian roots created in 2013 by Julia Voitenko. Despite her young age, she has become popular not only among fashion fans but important people in the fashion industry as well. Since winning Who is on Next?, a scouting project organized by Altaroma in collaboration with Vogue Italia, Voitenko’s work has received praise from Franca Sozzani, the editor-in-chief of Vogue Italia, and legendary fashion critic Suzy Menkes. Her work has been compared to Dior and Givenchy. Esme Vie is a young brand centered on themes of elegance, structure and femininity.

At AFWR, Esme Vie unveiled its latest Autumn-Winter collection, using purple and scarlet colors as its inspiration alongside pale pinks and whites. Minimalism, clarity of forms, and purity of color were the defining themes of the Esme Vie show. Special attention was paid to the hairstyles and makeup of the models too. Done without forsaking the designer’s minimalist style, they were an example of natural beauty — sweet, slightly pale skin, sensual red lips and straight hair.

Grazia fashion magazine’s show for the finalists of their young designer competition took place on the second day of the runway program. Ten young designers, selected by a jury chaired by Alyona Akhmadullina, Kira Plastinina, Natalya Walewska and Anastasia Romantsova, presented work based on two themes, The Great Gatsby and Black and White, to the St. Petersburg public. While the Black and White clothes represented minimalism and concision, coupled with graphic forms, The Gatsby clothes failed to create the sense of joyous chaos that could reasonably have been expected. The models strode briskly down the catwalk to the soundtrack of the Baz Luhrmann film of the same name to create the impression of a large party. A full range of colors, from rich emerald to pale pink, and a diversity of styles and countless accessories helped the young designers reflect the era of the lost generation.

Public reaction was positive to the well-known local brands — Liza Odinokikh, Osome2some and Artem Shumov. Moscow-based Walk of Shame also received favorable reviews and their show drew fashionistas from Moscow such as Natalya Goldenberg, Maria Fedorova, Vitaly Kozak and Oksana On.

AFWR’s attraction for young designers was reflected both by the fashion industry stalwarts that attended as well as the positive reaction of attendees to the newest available styles. The biannual event is helping establish St. Petersburg as another city on the fashion circuit. It’s still early days, but if the presentations at the Academy of Arts are anything to go by, Petersburg may soon be hosting more and more similar events.





 


ALL ABOUT TOWN

Sunday, Jan. 25


Get out your running shoes for the 46th International Road of Life Marathon. Dedicated to the end of the blockade, three runs are offered — 5, 21 and 42 kilometer runs — starting in different places outside the city. Busses leave from 13/1 Arsenalnaya Naberezhny at 8 a.m. but check complete details and registration fees on www.newrunners.ru/race/doroga-zhizni-2015



If you are planning a wedding, head over to the Azimut Hotel, 43/1 Lermontovsky Prospekt from 11 a.m. to 6 p.m. The day includes live music, free dance classes and vendors selling wedding dresses, accessories, cakes and services to help make your special day perfect. Admission is free.



Monday, Jan. 26


Feeling stressed by the crisis? The Northwest Coach University at 3 Ulitsa Vostsstanaya is hosting a master class by lifecoach Tatiana Almazova. She will shed light on the coaching process, the usefulness of coaching during times of economic downturn and how coaching can improve your career and business prospects. The event starts at 7 p.m. and admission is free. Pre-register by calling 424 3700.



Discover the State Hermitage Museum's collection of English painting at a lecture by art historian Yelizaveta Renne at the Prince Galitzine Library, 46 Nab. Reki Fontanki. The event starts at 6 p.m. and the lecture will be followed by a concert of arias, songs and duets by English composer Henry Purcell. The event is free of charge.



Tuesday, Jan. 27


Celebrate the 71st anniversary of the end of the Siege of Leningrad on Palace Square with a free concert at 7 p.m. Listen to WWII-era songs and the poetry of Olga Bergholz while you peruse outdoor exhibitions dedicated to life during wartime. The event is capped off by a fireworks display at 9 p.m.



Stop by the Lexica School of Foreign Languages at 73 Ligovsky Prospekt from now until Friday for a free English lesson. The classes start at 7 p.m. and cover all levels, from Beginner to Advanced. Registration by telephone on 7641692 and a desire to improve your skills are the only prerequisites.







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