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Eco-Items Gain Popularity

The Ecological Union reports that 74 percent of customers look for eco-labels while shopping.

Published: April 23, 2014 (Issue # 1807)



  • Russian businesses are looking to show a greater interest in providing eco-friendly products for customers.
    Photo: Magne Kveseth / norden.org

When it comes to sustaining the environment, it seems businesses and consumers in St. Petersburg do not share the same values. According to data from the St. Petersburg Union of Industrialists and Entrepreneurs, only 15 percent of industrial enterprises in the city are interested in pursuing ecologically safe production, while customers are increasingly ready to pay up to 30 percent more for environmentally friendly products.

Related: Eco-Consciousness on the Rise in Russia

To further discuss the data and current trends, local entrepreneurs are today meeting with Russian and European environmental experts at the Corinthia St. Petersburg Hotel.

With the key focus on eco-production and eco-consumption, the Environmental Standards in Business: New Opportunities for Companies and Consumers conference has been organized by Russia’s Ecological Union in partnership with the Nordic Council of Ministers, with support from the local chapter of the Union of Industrialists and Entrepreneurs. As well as presenting recent findings and data, specialists in eco-labeling programs from Norway will also share their experience in the Nordic business sector during the event.

Related: Russian Companies Go Green!

“Eco-labeling is a tool to help customers identify the real ecological products from the fake ones”, said Yulia Gracheva, director of the Ecological Union St. Petersburg, speaking to The St. Petersburg Times. “It is widely-used in international practice and is granted to a product or service only when it successfully passes all tests, including the extraction of raw materials, structure analyses and production processes.”

According to data from the Ecological Union, 74 percent of customers look for the presence of eco-labeling when buying a product. As a result, many companies aim to participate in the eco-labeling programs such as Vitality Leaf. Many local enterprises have already passed the strict certification process to gain the right to use this recognized symbol on their products, which includes document checks, laboratory testing and on-site audits of the production process.

Environmental certification also includes a provision for annual follow-up inspections. Among the local companies that have successfully attained the certification are the Corinthia St. Petersburg Hotel, Splat (pharmaceutical and cosmetic production), Tarkett (flooring and sports surfaces), Saint-Gobain (construction and innovative materials), Profine Rus (plastic window frames), TechnoNICOL (the largest mineral wool manufacturer in Russia) and the Ingosstrakh insurance company.

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ALL ABOUT TOWN

Sunday, Dec. 21


The Zenit St. Petersburg basketball team returns to the northern capital this evening for a matchup with Krasny Oktyabr, a Volgograd-based basketball club. Tickets for the game, which tips off at 6 p.m. this evening, can be purchased on the club’s website or at their arena, Sibur Arena, on Krestovsky island.


Satisfy your sugar cravings during Sweet New Year, an ongoing seasonal festival at the Raduga shopping center. Each weekend of December will welcome hungry visitors to taste hundreds of different kinds of desserts. Workshops are open to visitors and seasonal gifts can also be purchased for those rushing to finish their New Year shopping.



Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBA’s and Capital Legal Service’s event “Arctic Expedition” this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers’ ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



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