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Promoting Propaganda

Published: May 14, 2014 (Issue # 1810)



Photo: Bigarthouse.ru

(Victory Day) used tobe my favorite Russian holiday. I would always tear up when I saw theveterans, covered fromneck towaist inmedals andribbons, marching proudly across Red Square. Andfor afew years, when we were all friends, I liked watching theother Allied veterans march along with their former Soviet comrades-in-arms.

This year, with another war raging, thefighter jets buzzing my apartment house during rehearsals forthe air show seem creepy, not cool. Andthe drumbeat of (propaganda) is like nothing I have ever seen or heard before.

Andso I find myself thinking constantly about aword I thought I could put onthe dusty top shelf ofmy mind andforget. came toRussian fromthe Latin propaganda, defined as (that which is tobe disseminated). Theword appeared inthe 17th-century Catholic Church, which founded agroup topropagate thefaith tothe unenlightened andunfaithful.

Andthat is pretty much what still does only thefaith changes over time andplace.

Most ofthe time, theword has anegative connotation inRussian. Infact, ina dictionary ofpolitical terminology, theword is defined inpart like this: (Propaganda was theterm used todescribe attempts bytotalitarian regimes tocompletely subordinate science andany other knowledge tothe interests ofstate policy).

So you find usage like this: , - (Thanks tothe ham-fisted propaganda, people were certain that they could only get thetruth fromthe radio voices [of America, etc.]).

But not all theways andmeans of and (to propagandize) are bad: , , . (A doctor should promote ahealthy lifestyle, ofcourse andby example, too).

and can also be used forthe promotion ofcommercial endeavors or products: , (He did everything he could topromote theMoscow Virtuosi).

Now this is usually (promotion), done bythe noun (promoter) through theverb (to promote).

Question: ? (How do you promote anintellectual book?) Answer: Byusing anative Russian verb like (to advance, promote).

(I will promote your book insocial media). This kind of (promotion) seems tobe more covert than, say, (to advertise) or (carry out anad campaign).

Andall ofit comes under thebig umbrella of (marketing), which can be (commercial), (social) or political: (Political marketing inRussia is programming theelectorates behavior).

Andwe know how you do that: . Here we go again.





 


ALL ABOUT TOWN

Wednesday, Sept. 17


AmChams Investment and Legal Committee Meeting convenes this morning in their office in the New St. Isaac Office Center at 9 a.m.


Learn more about the science of teaching English at todays EFL Seminar hosted by the British Book Center. Revolving around the topic of learning styles, the workshop will help attendees better understand the different effective learning methods that can be implemented to learn English more effectively.



Thursday, Sept. 18


Get your nerd on at Boomfest, St. Petersburgs answer to the United States popular ComicCon. Starting today, this international festival of comics will take over venues throughout the city center and includes exhibitions of comics and illustrations, film screenings, competitions and the chance to meet the genres authors, artists and experts.



Friday, Sept. 19


SPIBAs newest addition to their Cultural Discoveries events is Handmade in Germany, an exhibition featuring unique handmade objects of a significantly higher quality than mass-produced items. The work of over 100 German manufacturers will be displayed during the event, which opens today in the Lutheran Church of Saint Peter and Paul on Nevsky Prospekt and runs through Sept. 28.



Saturday, Sept. 20


Starting on Sept. 18 and ending tomorrow is the Extreme Fantasy Wakeboarding Festival in Sunpark by Sredny Suzdalskoye lake in the Ozerki region of the city.


Those after something more laid back can instead head to Jazz and Wine night at TerraVino with legendary jazz guitarist Ildar Kazahanov. 12/14 Admiralteyskaya Emb.



Sunday, Sept. 21


Learn more about African culture and get some exercise during todays Djembe and Vuvuzela, a bike ride starting in Palace Square that includes several stops where riders can listen to the music of Africa or watch short films about the continent. The riders plan to set off at 4 p.m. and all you need to join is a set of wheels.



Monday, Sept. 22


Do you love puppetry? If so, then be sure to go to BTK-Fest, a five-day festival that starts on Sept. 19 celebrating the art. Contemporaries from France, Belgium, the U.K. and other countries will join Russian artists to put on theatrical performances involving a variety of themes, materials and eras. Workshops and meetings are also scheduled for a chance to discuss the artistic medium in further depth.



Tuesday, Sept. 23


Marina Suhih, Director of the External Communications Department at Rostelecom North-West, and Yana Donskaya, HR Director for Northern Capital Gateway are just some of the confirmed participants of todays round table discussion on Interaction with Trade Unions being hosted by SPIBA. Confirm your attendance with SPIBA by Sept. 22.


Kino Expo 2014, an international film industry convention, will be at LenExpo from today until Sept. 26. The third largest exhibition of film equipment in the world, the expo focuses on not only Russia but former Soviet republics as well.



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