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Promoting Propaganda

Published: May 14, 2014 (Issue # 1810)



Photo: Bigarthouse.ru

(Victory Day) used tobe my favorite Russian holiday. I would always tear up when I saw theveterans, covered fromneck towaist inmedals andribbons, marching proudly across Red Square. Andfor afew years, when we were all friends, I liked watching theother Allied veterans march along with their former Soviet comrades-in-arms.

This year, with another war raging, thefighter jets buzzing my apartment house during rehearsals forthe air show seem creepy, not cool. Andthe drumbeat of (propaganda) is like nothing I have ever seen or heard before.

Andso I find myself thinking constantly about aword I thought I could put onthe dusty top shelf ofmy mind andforget. came toRussian fromthe Latin propaganda, defined as (that which is tobe disseminated). Theword appeared inthe 17th-century Catholic Church, which founded agroup topropagate thefaith tothe unenlightened andunfaithful.

Andthat is pretty much what still does only thefaith changes over time andplace.

Most ofthe time, theword has anegative connotation inRussian. Infact, ina dictionary ofpolitical terminology, theword is defined inpart like this: (Propaganda was theterm used todescribe attempts bytotalitarian regimes tocompletely subordinate science andany other knowledge tothe interests ofstate policy).

So you find usage like this: , - (Thanks tothe ham-fisted propaganda, people were certain that they could only get thetruth fromthe radio voices [of America, etc.]).

But not all theways andmeans of and (to propagandize) are bad: , , . (A doctor should promote ahealthy lifestyle, ofcourse andby example, too).

and can also be used forthe promotion ofcommercial endeavors or products: , (He did everything he could topromote theMoscow Virtuosi).

Now this is usually (promotion), done bythe noun (promoter) through theverb (to promote).

Question: ? (How do you promote anintellectual book?) Answer: Byusing anative Russian verb like (to advance, promote).

(I will promote your book insocial media). This kind of (promotion) seems tobe more covert than, say, (to advertise) or (carry out anad campaign).

Andall ofit comes under thebig umbrella of (marketing), which can be (commercial), (social) or political: (Political marketing inRussia is programming theelectorates behavior).

Andwe know how you do that: . Here we go again.





 


ALL ABOUT TOWN

Wednesday, Oct. 22


English teachers can expect to receive a few useful pointers today from Evgeny Kalashnikov, the British Council regional teacher, during the EFL Seminar this afternoon hosted by the British Book Center. The topic of todays seminar is Grammar Practice.


Young Petersburgers will get the chance to jumpstart their careers at Professional Growth, a job fair and forum featuring more than 40 major Russian and international companies vying for potential candidates for future positions. The forum not only is a chance to network but also to learn more about the modern business world and to understand what it takes to get the job you want.



Thursday, Oct. 23


AmChams Public Relations Committee meeting is scheduled to meet this morning at 9 a.m. in their office in the New St. Isaac Office Center.


Sportsmen get their chance to stock up on all kinds of gear at the Hunting and Fishing 2014 exhibition starting today at Lenexpo. Everything from rods and reels to boats, motorcycles and equipment for underwater hunting will be on sale so that any avid outdoorsman can always be prepared.



Friday, Oct. 24


SPIBAs ongoing Breakfast with the Director series continues today, featuring Tomas Hajek, Managing Director of the Northwest Division at Danone Russia. Hajek will be discussing collaborations between businesses from different cultures. The meeting is at 9 a.m. at the Domina Prestige St. Petersburg hotel and all who wish to attend must confirm their participation by Oct. 23.


Get your gong on at Sounds of the Universe, a concert at the city planetarium this evening incorporating six different gongs to create relaxing songs that will transport you upwards into the stratosphere. Tickets are 700 rubles ($17).



Saturday, Oct. 25


AVA Expo, the eighth edition of the event revolving around all things pop culture, returns to Lenexpo this weekend. Geeks, nerds, dweebs and dorks will have their chance to talk science fiction and explore a variety of international pop culture. Tickets for the event can be purchased on their website at avaexpo.ru.



Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the clubs website.



Monday, Oct. 27


Today marks the end of the art exhibit Neophobia at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBAs Marketing and Communications Committees round table discussion on Government Relations Practices in Russia this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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