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Russian Eco-Publishing House Finds Its Stride

To reduce its own ecological production, the Green Book team work remotely and paperless.

Published: May 22, 2014 (Issue # 1811)



  • Green Office and Green Driver are just some of the guides available by the niche Green Book publishing house.
    Photo: Zelenaya Kiniga

  • The publishing house aims to educate readers on environmental awareness.
    Photo: Sergei Porter / Vedomosti

In Russia, a country where environmental pollution is a major problem, various projects aimed at protecting nature have started to emerge in recent years. Yekaterina Voronina, an ardent advocate of this new movement, decided to set up a publishing house based on green technologies and issue books on environmental issues.

When Voronina decided to start the project two years ago, she had a Ph.D. in environmental studies, a shelf of books about running a company and no real business experience whatsoever. However, this did not frighten her and even made her more enthusiastic.

Studying at the Mendeleev University of Chemical Technology for a second degree, I realized there are no books in Russia about practical ecology. How do you make your office eco-friendly? How do you find out which products harm the environment, and which do not? All these questions were left unanswered for the Russian reader, Voronina said.

So she started thinking how to fill the gap. As she did not have any experience in book publishing she decided to apply for a position of a sales manager in a big Russian publishing house to gain some practical skills. However, she was not offered the position. This disturbed her slightly, but gave her the drive to carry on and accomplish her goal create her own publishing house.

Voronina and four other partners made a joint effort to set up a company. They raised 100,000 rubles ($2,800) as starting capital. This is how Zelyonaya Kniga, or Green Book, was born.

When I started the whole thing, no one really believed I could succeed. Everybody was looking at me like I was crazy, Voronina said. However, to for her the whole idea seemed so ingenious, that she just had to carry on.

As the company celebrated its second birthday in March this year, the results were remarkable. Green Book has published three books with significant circulations for such niche literature, with about 3,000 copies printed per book. In 2012 all debts were repaid and turnover for 2013 reached 5 million rubles ($140,000), which for so small an eco-startup is a significant achievement.

Green Book tries to keep its ecological footprint to a minimum. The paper for books is either recycled or certified by the Forest Stewardship Council of Russia, a body that checks whether the paper is made from sustainably grown and harvested woods. The ink for the paper is water-based, which is considered to be the most ecologically friendly.

In addition, the company calculates the carbon footprint of production. The footprint actually shows the amount of greenhouse gases released into the air during the production process. To compensate for the harm done to nature, which is inevitable, Voronina and her colleagues plant trees. So in the end, the books become 100 percent eco-friendly.

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ALL ABOUT TOWN

Wednesday, Nov. 26


AmChams Public Relations Committee will meet this afternoon in their office in the New St. Isaacs Office Center on Ulitsa Yakubovicha at 4 p.m.


Zoosphere, an international exhibition focusing on the pet industry, opens today at the Lenexpo convention center on Vasilievsky Island. Not only will items such as toys, terrariums and accessories be available for purchase, but animal enthusiasts can also learn about the latest in veterinary medicine and behavioral training thanks to the conferences and presentations that are part of the event.



Thursday, Nov. 27


The Customs and Transportation Committee for AmCham meets this morning at 9 a.m. in their office on Ulitsa Yakubovicha.


Tickets are still available for local KHL team SKA St. Petersburgs showdown with Siberian club Metallurg Novokuznetsk tonight at 7:30 p.m. in the Ice Palace outside the Prospekt Bolshevikov metro station. Tickets can be purchased on the teams website, at the arena box office or in their merchandise store on Nevsky Prospekt.


Celebrate one of Russian literatures most tragic figures during Blok Days, a two-day celebration of the 134th anniversary of the poets birthday. The tragic tenors work, which led to writer Maxim Gorky to hail him as Russias greatest living poet before his death in 1921, will be recited and meetings and discussions about his contributions to the Silver Age of literature in St. Petersburg will be discussed in the confines of his former residence.



Friday, Nov. 28


Join table game aficionados at the British Book Centers Board Game Evening. Held every Friday at 5 p.m., aficionados and amateurs alike can come take part in a variety of different games that test ones intellect and cunning.



Saturday, Nov. 29


Cats, dogs, birds, rodents and reptiles are just some of the things that will walk and crawl at Lenexpo convention center this weekend as part of Zooshow, a two-day exhibition featuring not only mans best friends but a four-legged fashion show, as well as a food fair that will help pet owners find out more about which kibbles are best for their hungry pets.



Sunday, Nov. 30


Remember the 75th anniversary of the beginning of the Russo-Finnish war in 1939 during todays reenactment titled Winter War: How it Was. More than 200 people will take part in recreating the opening salvoes of the battle for the north in Kamenka, a small village situated between Vyborg and St. Petersburg, using authentic equipment and vintage vehicles from the era. The faux battle begins at 2 p.m.



Monday, Dec. 1


Serbia filmmaker Emir Kusturica is the featured guest this evening at the Lensovet Palace of Culture the Petrograd Side. Fans of the director will get the chance to watch his movie Black Cat, White Cat, as well as ask questions about his award-winning filmography. Tickets for the event, which starts at 7 p.m., start at 2,000 rubles ($42.50).



Tuesday, Dec. 2


Today is the final day of Takoy Festival, a three-week program of plays based on the works of Dostoevsky, Remarque and other famed European writers, whose work is transcribed for theatrical performances. Tonights festival finale is Fathers and Sons, a two-act drama staged by the Novosibirsk Academic Drama Theater based on Turgenevs classic about familial relations.



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