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Tea Brews Big Business in Russia

Blending the best from the east and west, the countrys tea boutiques are on the rise.

Published: May 28, 2014 (Issue # 1813)



  • According to Igor Sverchkov, Russians are now spoilt for choice when it comes to drinking tea.
    Photo: Wabke Waaijer

The true mark of Russian hospitality is being offered a cup of tea. In fact, the popular drink can be dated back to the 17th century, with the first Romanov tsar Mikhail Fyodorovich being a fan of Chinese tea.

Back then, tea entered Russia via the Great Tea Road with a route through Siberia. However, because of the long and difficult journey, tea was only affordable for the upper class and it was only after the Trans-Siberia railway was built that tea became readily available for all.

In Russia, people tend to drink tea and coffee all day long. In many other countries like England and Italy, they have a much more specific tea or coffee culture, said Igor Sverchkov, a tea specialist and product manager of the tea boutique chain Untsiya.

According to him, the tea or coffee preference in a country is influenced by its colonial past. Since Russia did not have any colonies and is situated between China and Europe, they took the best of both sides, importing tea from the east and coffee from the west.

Tea and coffee are both widely drunk in Russia. Supermarkets offer a wide range of different teas as do boutique stores like Untsiya. Russians are spoiled for choice when it comes to tea, said Sverchkov. People have the opportunity to try all sorts of different types of tea in this country.

Untsiya first opened its tea boutique in St. Petersburg in 2002, rapidly growing and expanding to Moscow. Nowadays they have more than 100 shops throughout Russia. Their shops showcase a broad assortment of teas from China, Sri Lanka, India, Taiwan, Japan, Germany, South Africa, Rwanda and Kenya.

We sell teas characteristic of each country but also some less famous tea types, says Sverchkov. Our approach is creative. We work with tea factories that want to try something new and offer something extraordinary. Therefore, we have suppliers who make some types of tea exclusively for us.

Despite there only being two different tea plant varieties, Camellia Sinensis and Camellia Assamica, it is possible to produce endless variations in tea by varying the degree of oxidation often referred to as fermentation. But there are many other aspects of the tea production process that strongly influence the final taste. Due to the complex, heterogenic structure of a tea plant, the part of the leaf used is important; whether it be the upper part or the lower part, the younger or the older leaves used. For example, the upper part of the plant is responsible for a creating a strong aroma, with more caffeine and theine, whereas the bigger and older leaves contain more vitamins.

According to Sverchkov, it is also difficult to say which kind of tea is healthier because the effects of tea vary from person to person. Also, the taste of the same type of tea can differ depending on the week it has been gathered, he said. If it rained before the harvest, you can notice that in the flavor. In India, factories sell their tea at a weekly auction. Some factories produce about 100 kilograms of unique, premium-level tea each week so many tea companies simply buy their tea from a few different factories and mix them all up afterwards. However, as Sverchkov explained, every harvest has its own characteristics and by mixing them, the unique taste of each harvest gets lost. Therefore in order to save the flavor of each individual harvest, Untsiya doesnt mix the teas it buys. Thats why the same tea may have a slightly different taste as it depends on what week the tea was bought.

As well as selling unblended tea, Untsiya also offers blended tea which they import from Germany, the homeland of tea blending. Their blended tea assortment includes herbal and fruit teas resembling beverages like rooibos and South American mate. Some teas are better to drink in summer than others, says Sverchkov. In Russia, black tea is popular during the whole year. However, during summer we sell more green tea, rooibos and mate because they are more refreshing.

Another refreshing way to drink tea is with lemon, which, according to Sverchkov, is how Russia also contributed to modern tea culture. By putting two exotic products together, they were the first who drank tea with lemon, he said.





 


ALL ABOUT TOWN

Saturday, Dec. 20


The citys Babushkina Park on Prospekt Obukhovskoy Oborony will be invaded by dozens of rocking-and-rolling Santa Clauses during todays Santa Claus Parade. Not only will they parade through the park but there will also be competitions amongst the festively-clad participants and a musical master class. There will also be a prize for the best-dressed Santa Claus.


Add to your record collection during the Vinyl Christmas Sale at the KL10TCH bar on Konyushennaya Ploshchad today. Spend the afternoon perusing the records for sale while listening the classic, clean sound of records spinning out hits from a variety of musical genres and time periods.



Sunday, Dec. 21


The Zenit St. Petersburg basketball team returns to the northern capital this evening for a matchup with Krasny Oktyabr, a Volgograd-based basketball club. Tickets for the game, which tips off at 6 p.m. this evening, can be purchased on the clubs website or at their arena, Sibur Arena, on Krestovsky island.


Satisfy your sugar cravings during Sweet New Year, an ongoing seasonal festival at the Raduga shopping center. Each weekend of December will welcome hungry visitors to taste hundreds of different kinds of desserts made from a plethora of sweet treats. Workshops are open to visitors and seasonal gifts can also be purchased for those rushing to finish their New Year shopping.



Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBAs and Capital Legal Services event Arctic Expedition this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



To have your event included in All About Town, email tot@sptimes.ru



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