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Tea Brews Big Business in Russia

Blending the best from the east and west, the countrys tea boutiques are on the rise.

Published: May 28, 2014 (Issue # 1813)



  • According to Igor Sverchkov, Russians are now spoilt for choice when it comes to drinking tea.
    Photo: Wabke Waaijer

The true mark of Russian hospitality is being offered a cup of tea. In fact, the popular drink can be dated back to the 17th century, with the first Romanov tsar Mikhail Fyodorovich being a fan of Chinese tea.

Back then, tea entered Russia via the Great Tea Road with a route through Siberia. However, because of the long and difficult journey, tea was only affordable for the upper class and it was only after the Trans-Siberia railway was built that tea became readily available for all.

In Russia, people tend to drink tea and coffee all day long. In many other countries like England and Italy, they have a much more specific tea or coffee culture, said Igor Sverchkov, a tea specialist and product manager of the tea boutique chain Untsiya.

According to him, the tea or coffee preference in a country is influenced by its colonial past. Since Russia did not have any colonies and is situated between China and Europe, they took the best of both sides, importing tea from the east and coffee from the west.

Tea and coffee are both widely drunk in Russia. Supermarkets offer a wide range of different teas as do boutique stores like Untsiya. Russians are spoiled for choice when it comes to tea, said Sverchkov. People have the opportunity to try all sorts of different types of tea in this country.

Untsiya first opened its tea boutique in St. Petersburg in 2002, rapidly growing and expanding to Moscow. Nowadays they have more than 100 shops throughout Russia. Their shops showcase a broad assortment of teas from China, Sri Lanka, India, Taiwan, Japan, Germany, South Africa, Rwanda and Kenya.

We sell teas characteristic of each country but also some less famous tea types, says Sverchkov. Our approach is creative. We work with tea factories that want to try something new and offer something extraordinary. Therefore, we have suppliers who make some types of tea exclusively for us.

Despite there only being two different tea plant varieties, Camellia Sinensis and Camellia Assamica, it is possible to produce endless variations in tea by varying the degree of oxidation often referred to as fermentation. But there are many other aspects of the tea production process that strongly influence the final taste. Due to the complex, heterogenic structure of a tea plant, the part of the leaf used is important; whether it be the upper part or the lower part, the younger or the older leaves used. For example, the upper part of the plant is responsible for a creating a strong aroma, with more caffeine and theine, whereas the bigger and older leaves contain more vitamins.

According to Sverchkov, it is also difficult to say which kind of tea is healthier because the effects of tea vary from person to person. Also, the taste of the same type of tea can differ depending on the week it has been gathered, he said. If it rained before the harvest, you can notice that in the flavor. In India, factories sell their tea at a weekly auction. Some factories produce about 100 kilograms of unique, premium-level tea each week so many tea companies simply buy their tea from a few different factories and mix them all up afterwards. However, as Sverchkov explained, every harvest has its own characteristics and by mixing them, the unique taste of each harvest gets lost. Therefore in order to save the flavor of each individual harvest, Untsiya doesnt mix the teas it buys. Thats why the same tea may have a slightly different taste as it depends on what week the tea was bought.

As well as selling unblended tea, Untsiya also offers blended tea which they import from Germany, the homeland of tea blending. Their blended tea assortment includes herbal and fruit teas resembling beverages like rooibos and South American mate. Some teas are better to drink in summer than others, says Sverchkov. In Russia, black tea is popular during the whole year. However, during summer we sell more green tea, rooibos and mate because they are more refreshing.

Another refreshing way to drink tea is with lemon, which, according to Sverchkov, is how Russia also contributed to modern tea culture. By putting two exotic products together, they were the first who drank tea with lemon, he said.





 


ALL ABOUT TOWN

Thursday, Oct. 30


Dental-Expo St. Petersburg 2014 concludes today at Lenexpo. Welcoming specialists from throughout the federation, the forum is an opportunity for dentists to share tricks of the trade and peruse the most recent innovations in technology and equipment, with over 100 companies hocking their wares at the event.



Friday, Oct. 31


Put your grammar and logical thinking to the test in a fun and friendly environment during the British Book Centers Board Game Evening starting at 5 p.m. today. The event is free and all are welcome to attend.



Saturday, Nov. 1


The men and women who dedicate their lives to fitness get their chance to compete for the title of best body in Russia at todays Grand Prix Fitness House PRO, the nations premier bodybuilding competition. Not only will men and women be competing for thousands of dollars in prizes and a trip to represent their nation at Mr. Olympia but sporting goods and nutritional supplements will also be available for sale. Learn more about the culture of the Indian subcontinent during Diwali, the annual festival of lights that will be celebrated in St. Petersburg this weekend at the Culture Palace on Tambovskaya Ul. For 100 rubles ($2.40), festival-goers listen to Indian music, try on traditional Indian outfits and sample dishes highlighting the culinary diversity of the billion-plus people in the South Asian superpower.



Sunday, Nov. 2


Check out the latest video and interactive games at the Gaming Festival at the Mayakovsky Library ending today. Meet with the developers of the popular and learn more about their work, or learn how to play one of their creations with the opportunity to ask the creators themselves about the exact rules.



Monday, Nov. 3


Non-athletes can get feed their need for competition without breaking a sweat at the Rock-Paper-Scissors tournament this evening at the Cube Bar at Lomonosova 1. Referees will judge the validity of each matchup award points to winners while the citys elite fight for the chance to be called the best of the best. Those hoping to play must arrange a team beforehand and pay 200 rubles ($4.80) to enter.



Tuesday, Nov. 4


Attend the premiere of Canadian director Xavier Dolans latest film Mommy at the Avrora theater this evening. The fifth picture from the 25-year-old, it is the story of an unruly teenager but the most alluring (or unappealing) aspect is the way the film was shot: in a 1:1 format that is more reminiscent of Instagram videos than cinematic art. Tickets cost 400 rubles ($9.60) and snacks and drinks will be available.



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