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Yandex Says Russians Big on Weight Loss Searches

Published: May 30, 2014 (Issue # 1813)



  • 2 million Russians search online for weight-loss related terms every week.
    Photo: Doc Searls / Flickr

Russian search engine Yandex says roughly 2 million Russians search online for weight-loss related terms every week.

The engine's most popular kilo-shedding search terms were "lose weight," "weight loss" and "lose kilos," with related searches focusing on diets, exercise and weight-loss medication, Yandex said in a blog post on its website.

Last year, preferred weight loss methods were rather less conventional, with searches for coal tablets and subliminal video messaging among the most popular searches, Yandex said.

Four percent of all weight loss searches include specific goals and time frames, with the most popular search for both male and female users being "10 kilograms in a week." The less ambitious "5 kilograms in a week" and "10 kilograms in 2 weeks," come in second and third place, respectively, Yandex said.

One out of every 80 weight-loss related searches includes the word "fast," the report said.

But not all Russians are equally concerned about their kilos, the report said. Yandex users near the Black Sea coastal regions of Rostov and Krasnodar in southern Russia were more likely to search for weight loss terms in April than city dwellers in Moscow and St. Petersburg, who were the least interested in slimming down.

Though 2 million weight loss searches a week might seem impressive, Russians' online searches for food recipes outnumber that amount four to one, Yandex reported.

Nearly one quarter of Russians are severely overweight, according to statistics from the 2013 United Nations Food and Agricultural Organization's State of Food and Agriculture.





 


ALL ABOUT TOWN

Friday, Oct. 24


SPIBA’s ongoing “Breakfast with the Director” series continues today, featuring Tomas Hajek, Managing Director of the Northwest Division at Danone Russia. Hajek will be discussing collaborations between businesses from different cultures. The meeting is at 9 a.m. at the Domina Prestige St. Petersburg hotel and all who wish to attend must confirm their participation by Oct. 23.


Get your gong on at “Sounds of the Universe,” a concert at the city planetarium this evening incorporating six different gongs to create relaxing songs that will transport you upwards into the stratosphere. Tickets are 700 rubles ($17).



Saturday, Oct. 25


AVA Expo, the eighth edition of the event revolving around all things pop culture, returns to Lenexpo this weekend. Geeks, nerds, dweebs and dorks will have their chance to talk science fiction and explore a variety of international pop culture. Tickets for the event can be purchased on their website at avaexpo.ru.



Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the club’s website.



Monday, Oct. 27


Today marks the end of the art exhibit “Neophobia” at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBA’s Marketing and Communications Committee’s round table discussion on “Government Relations Practices in Russia” this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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