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Yandex Says Russians Big on Weight Loss Searches

Published: May 30, 2014 (Issue # 1813)



  • 2 million Russians search online for weight-loss related terms every week.
    Photo: Doc Searls / Flickr

Russian search engine Yandex says roughly 2 million Russians search online for weight-loss related terms every week.

The engine's most popular kilo-shedding search terms were "lose weight," "weight loss" and "lose kilos," with related searches focusing on diets, exercise and weight-loss medication, Yandex said in a blog post on its website.

Last year, preferred weight loss methods were rather less conventional, with searches for coal tablets and subliminal video messaging among the most popular searches, Yandex said.

Four percent of all weight loss searches include specific goals and time frames, with the most popular search for both male and female users being "10 kilograms in a week." The less ambitious "5 kilograms in a week" and "10 kilograms in 2 weeks," come in second and third place, respectively, Yandex said.

One out of every 80 weight-loss related searches includes the word "fast," the report said.

But not all Russians are equally concerned about their kilos, the report said. Yandex users near the Black Sea coastal regions of Rostov and Krasnodar in southern Russia were more likely to search for weight loss terms in April than city dwellers in Moscow and St. Petersburg, who were the least interested in slimming down.

Though 2 million weight loss searches a week might seem impressive, Russians' online searches for food recipes outnumber that amount four to one, Yandex reported.

Nearly one quarter of Russians are severely overweight, according to statistics from the 2013 United Nations Food and Agricultural Organization's State of Food and Agriculture.





 


ALL ABOUT TOWN

Wednesday, Oct. 1


The St. Petersburg International Innovation Forum 2014 kicks off today at Lenexpo, where it will be presenting the latest and greatest ideas until Oct. 3. Focusing on economic development and the decisions and measures necessary to encourage development in Russias most important industries, the event is a possibility to discuss the innovations currently available in a variety of fields.


Representatives of the Russian and international media industries arrive in St. Petersburg for the first ever International Media Forum being hosted by the city until Oct. 10. With a variety of events on tap, including workshops, lectures and film screenings, the event plans to reemphasize the citys reputation as the countrys culture capital and as an emerging market and location for the visual arts.



Thursday, Oct. 2


The celebration of the bicentennial of the birth of Mikhail Lermontov continues with todays free exhibition in the citys Lermontov Library at 19 Liteiny Prospekt. Titled Under the Rustling Wings, the temporary exhibition will feature the costumes and scenery used in the 1917 production of Lermontovs play The Masquerade, which he wrote in 1835 when he was only 21 years old.



Friday, Oct. 3


Learn more about how to manage and evaluate employee performance during SPIBAs Human Resources Committee meeting this morning on Employee Assessment: Global and Local Trends. Starting at 9:30 a.m., the discussion will touch on such topics as the partnership between HR and business, reliable assessment strategies and more, with Tatiana Andrianova, the head of the SHL Russia and CIS branch in St. Petersburg, as the featured guest. Confirm your participation by Oct. 2 by emailing office@spiba.ru or calling 325 9091.


AmChams Procurement Committee Meeting is at 9 a.m. this morning in their office in the New St. Isaac Office Center on Ulitsa Yakubovicha.



Saturday, Oct. 4


Wine and cheese lovers will get their chance to revel during Scandinavia Country Club and Spas Wine Market Weekend. Going on today and tomorrow, wining diners can listen to live music, take part in culinary classes and, of course, sample a variety of fine wines from around the world. The cost of admission is 400 rubles ($10.30) for adults and 200 rubles ($5.15) for children.



Sunday, Oct. 5


Look for the latest fall fashions at the Autumn Market today in Freedom Anticafe at 7 Kazanskaya Ulitsa. The minimarket plans to offer clothes more flattering than the puffy jackets that are a staple of the citys cold-weather fashion, while offering the same amount of protection from the biting winds blowing off of the Baltic.



Monday, Oct. 6


SKA St. Petersburg, the citys KHL affiliate, welcomes Slovakian club HC Slovan in a match-up tonight at the Ice Palace near the Prospekt Bolshevikov metro station. The puck drops at 7:30 p.m. and tickets can be purchased on the clubs website or in person at either the arenas box office or the clubs merchandise store on Nevsky Prospekt.



Tuesday, Oct. 7


Learn more about Russias energy industry at the St. Petersburg Energy Forum that begins today and runs through Oct. 10. Attracting industry experts and political and business representatives, the forum plans to welcome more than 350 plus companies and their representatives to discuss the future of Russias largest economic sector.



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