Monday, September 22, 2014
 
Follow sptimesonline on Facebook Follow sptimesonline on Twitter Follow sptimesonline on RSS
MOST READ



PARTNER NEWS



BLOGS



OPINION



WHERE TO GO?

The Romanovs in St. Petersburg

History of St. Petersburg Museum

Small Tragedy, Fatal Passion

Rimsky-Korsakov Apartment Museum

 

Перевести на русский Перевести на русский Print this article Print this article

State-Run Kids Channel to Show Only Russian-Made Cartoons

Published: June 2, 2014 (Issue # 1813)



  • The hugely popular Russian animated version of A. A. Milne's Winnie-the-Pooh.
    Photo: Wikimedia Commons

A state-owned television holding answered the calls of the country's leadership on Sunday by launching Mult, a new channel for children that will show only Russian-made cartoons, Vedomosti reported.

The All-Russia State Television and Radio Broadcasting holding company already co-owns the Carousel children's television channel, which is aimed at children younger than 14, but about half of its cartoons and films are foreign-made.

Politicians have been pushing for Russian children's exposure to foreign-made cartoons to be reduced for some time, and anti-Western sentiment has become louder since the U.S. and EU imposed sanctions on top Russian officials and lawmakers after Russia annexed Crimea from Ukraine in March.

According to a recent survey ordered by the holding, most Russians back the idea of having a channel showing only domestically produced cartoons, its general director Tatyana Tsyvareva told Vedomosti on Thursday.

"It's important to protect and pass on the national cultural code to children," she said.

At a meeting of the government council for cinematography in March, Culture Minister Vladimir Medinsky said that quotas need to be brought in to make sure that Russian animated programs are guaranteed a certain amount of airtime — for both spiritual and financial reasons.

But Medinsky then lamented that a lot of money is spent on producing Russian cartoons that channels are ultimately unwilling to broadcast, and added that children were missing out on important lessons as a result: "In Russia we need national heroes; it is important to show children what is good and what is bad," he said.

At a Cabinet meeting in April, Medinsky appeared to have overcome his worries about quality, proposing to rebrand Carousel as a channel showing only Russian and Soviet cartoons — an idea supported by President Vladimir Putin. But Mult will fill the void itself.

"We are choosing not only the best, but also the sweetest Russian cartoons for our channel," Tsyvareva said.

Mult, which is short for Multfilm, or "cartoon" in Russian, will be on air round-the-clock, with no advertisements, and will be included on the packages of the country's main cable television providers.





 


ALL ABOUT TOWN

Saturday, Sept. 20


Starting on Sept. 18 and ending tomorrow is the Extreme Fantasy Wakeboarding Festival in Sunpark by Sredny Suzdalskoye lake in the Ozerki region of the city.


Those after something more laid back can instead head to Jazz and Wine night at TerraVino with legendary jazz guitarist Ildar Kazahanov. 12/14 Admiralteyskaya Emb.



Sunday, Sept. 21


Learn more about African culture and get some exercise during today’s “Djembe and Vuvuzela,” a bike ride starting in Palace Square that includes several stops where riders can listen to the music of Africa or watch short films about the continent. The riders plan to set off at 4 p.m. and all you need to join is a set of wheels.



Monday, Sept. 22


Do you love puppetry? If so, then be sure to go to BTK-Fest, a five-day festival that starts on Sept. 19 celebrating the art. Contemporaries from France, Belgium, the U.K. and other countries will join Russian artists to put on theatrical performances involving a variety of themes, materials and eras. Workshops and meetings are also scheduled for a chance to discuss the artistic medium in further depth.



Tuesday, Sept. 23


Marina Suhih, Director of the External Communications Department at Rostelecom North-West, and Yana Donskaya, HR Director for Northern Capital Gateway are just some of the confirmed participants of today’s round table discussion on “Interaction with Trade Unions” being hosted by SPIBA. Confirm your attendance with SPIBA by Sept. 22.


Kino Expo 2014, an international film industry convention, will be at LenExpo from today until Sept. 26. The third largest exhibition of film equipment in the world, the expo focuses on not only Russia but former Soviet republics as well.



Times Talk