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Перевести на русский Перевести на русский

State-Run Kids Channel to Show Only Russian-Made Cartoons

Published: June 2, 2014 (Issue # 1813)



  • The hugely popular Russian animated version of A. A. Milne's Winnie-the-Pooh.
    Photo: Wikimedia Commons

A state-owned television holding answered the calls of the country's leadership on Sunday by launching Mult, a new channel for children that will show only Russian-made cartoons, Vedomosti reported.

The All-Russia State Television and Radio Broadcasting holding company already co-owns the Carousel children's television channel, which is aimed at children younger than 14, but about half of its cartoons and films are foreign-made.

Politicians have been pushing for Russian children's exposure to foreign-made cartoons to be reduced for some time, and anti-Western sentiment has become louder since the U.S. and EU imposed sanctions on top Russian officials and lawmakers after Russia annexed Crimea from Ukraine in March.

According to a recent survey ordered by the holding, most Russians back the idea of having a channel showing only domestically produced cartoons, its general director Tatyana Tsyvareva told Vedomosti on Thursday.

"It's important to protect and pass on the national cultural code to children," she said.

At a meeting of the government council for cinematography in March, Culture Minister Vladimir Medinsky said that quotas need to be brought in to make sure that Russian animated programs are guaranteed a certain amount of airtime — for both spiritual and financial reasons.

But Medinsky then lamented that a lot of money is spent on producing Russian cartoons that channels are ultimately unwilling to broadcast, and added that children were missing out on important lessons as a result: "In Russia we need national heroes; it is important to show children what is good and what is bad," he said.

At a Cabinet meeting in April, Medinsky appeared to have overcome his worries about quality, proposing to rebrand Carousel as a channel showing only Russian and Soviet cartoons — an idea supported by President Vladimir Putin. But Mult will fill the void itself.

"We are choosing not only the best, but also the sweetest Russian cartoons for our channel," Tsyvareva said.

Mult, which is short for Multfilm, or "cartoon" in Russian, will be on air round-the-clock, with no advertisements, and will be included on the packages of the country's main cable television providers.





 


ALL ABOUT TOWN

Saturday, Dec. 27


Indulge cultural and material needs simultaneously during the free classical music concert at the Galeria shopping mall in the heart of the city. Starting at 7 p.m., shoppers and mallwalkers will be able to hear the sounds of Tchaikovsky and Strauss softly lilt over the constant buzz of people bustling from store to store, trying to get their shopping done before New Year.



Sunday, Dec. 28


Prepare for the holidays at the Russian Winter New Year’s Fair on Moskovskaya Ploshchad, which concludes today after starting on Dec. 22. Games and attractions as well as numerous performances will be on offer for those looking to get into the spirit while numerous vendors will help make sure you have something for everyone on your list.



Monday, Dec. 29


Learn how the Swedes observe Christmas, or Jul, in their land of ice and snow, during aSwedish Christmas celebration at the Lermontov Children’s Library this afternoon at 4 p.m. Activities explaining and demonstrating Sweden’s cultural traditions will be accompanied by traditional dishes and sweets.



Tuesday, Dec. 30


Today is the final day of the Christmas Market at the Europolis shopping center on Polyustrovsky prospekt. Indulge your holiday sweet tooth by tucking into some gingerbread men, or attend one of the master classes that will teach you about how to make beautiful, festive decorations for your tree using only your hands.



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