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Gerhard Pfeifer: Backing Business in Russia

Published: July 16, 2014 (Issue # 1820)



  • Gerhard Pfeifer remains optimistic about the Russian business climate.
    Photo: Bosch

  • A worker building washing machines in one of Boschs Russian plants.
    Photo: Bosch

Russia andGerman engineering company Bosch have had close ties since tsarist times, says Gerhard Pfeifer, president andCEO ofBosch Groups operations inRussia, Georgia andCIS countries.

He can say that again: the company first arrived inRussia in1904. Though it did not stick around inSoviet times, theengineering andelectronics giant came back toRussia in1993, opening its first factory inthe Saratov region onthe Volga River in1996.

Bosch has maintained asteady presence onthe countrys power tools, automotive components andhousehold appliances markets ever since, andnot fornothing: Boschs growth rate inRussia in2010 and2011 reached up to30 percent.

Growth has since slowed tohover around 10 to20 percent, but still far outstrips thenational average theRussian economy in2014 is struggling toavoid arecession.

I call it back tonormal, the53-year-old Pfeifer says modestly ofhis companys expansion during anexclusive interview with TheSt. Petersburg Times, held atthe companys new boiler plant inthe Volga city ofEngels inthe Saratov region earlier this month.

Theexorbitant growth in2011 was due inlarge part toa 156 million euros ($212 million) paycheck forBoschs work onthe main stage ofMoscows renovated Bolshoi Theater, a12-story-tall piece oftheatrical machinery.

But theatrics aside, Boschs products remain indemand inRussia, andneither aneconomic slowdown nor theruckus over Ukraine andthe threat ofWestern sanctions are slowing down its activity inRussia, Pfeifer said.

Bosch has invested 250 million euros inRussia so far, including inthree plants inSaratov anda joint venture with Siemens inSt. Petersburg making household appliances. Anautomotive components plant inSamara is slated toopen in2015, andall that ontop ofa 120-million-euro headquarters inKhimki, just outside Moscow.

Pfeifer animpeccably polite man with acalm gaze andoccasional flashes ofwry humor had no personal ties toRussia before coming here as Bosch supremo forthe region in2011. He speaks with Russians through aninterpreter, andhis wristwatch shows German time.

But thecompany is doing something right inRussia, andPfeifer sat down with TheSt. Petersburg Times totalk about why thecountrys business climate is not as bad as it may seem.

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ALL ABOUT TOWN

Wednesday, Sept. 17


AmChams Investment and Legal Committee Meeting convenes this morning in their office in the New St. Isaac Office Center at 9 a.m.


Learn more about the science of teaching English at todays EFL Seminar hosted by the British Book Center. Revolving around the topic of learning styles, the workshop will help attendees better understand the different effective learning methods that can be implemented to learn English more effectively.



Thursday, Sept. 18


Get your nerd on at Boomfest, St. Petersburgs answer to the United States popular ComicCon. Starting today, this international festival of comics will take over venues throughout the city center and includes exhibitions of comics and illustrations, film screenings, competitions and the chance to meet the genres authors, artists and experts.



Friday, Sept. 19


SPIBAs newest addition to their Cultural Discoveries events is Handmade in Germany, an exhibition featuring unique handmade objects of a significantly higher quality than mass-produced items. The work of over 100 German manufacturers will be displayed during the event, which opens today in the Lutheran Church of Saint Peter and Paul on Nevsky Prospekt and runs through Sept. 28.



Saturday, Sept. 20


Starting on Sept. 18 and ending tomorrow is the Extreme Fantasy Wakeboarding Festival in Sunpark by Sredny Suzdalskoye lake in the Ozerki region of the city.


Those after something more laid back can instead head to Jazz and Wine night at TerraVino with legendary jazz guitarist Ildar Kazahanov. 12/14 Admiralteyskaya Emb.



Sunday, Sept. 21


Learn more about African culture and get some exercise during todays Djembe and Vuvuzela, a bike ride starting in Palace Square that includes several stops where riders can listen to the music of Africa or watch short films about the continent. The riders plan to set off at 4 p.m. and all you need to join is a set of wheels.



Monday, Sept. 22


Do you love puppetry? If so, then be sure to go to BTK-Fest, a five-day festival that starts on Sept. 19 celebrating the art. Contemporaries from France, Belgium, the U.K. and other countries will join Russian artists to put on theatrical performances involving a variety of themes, materials and eras. Workshops and meetings are also scheduled for a chance to discuss the artistic medium in further depth.



Tuesday, Sept. 23


Marina Suhih, Director of the External Communications Department at Rostelecom North-West, and Yana Donskaya, HR Director for Northern Capital Gateway are just some of the confirmed participants of todays round table discussion on Interaction with Trade Unions being hosted by SPIBA. Confirm your attendance with SPIBA by Sept. 22.


Kino Expo 2014, an international film industry convention, will be at LenExpo from today until Sept. 26. The third largest exhibition of film equipment in the world, the expo focuses on not only Russia but former Soviet republics as well.



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