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Gerhard Pfeifer: Backing Business in Russia

Published: July 16, 2014 (Issue # 1820)



  • Gerhard Pfeifer remains optimistic about the Russian business climate.
    Photo: Bosch

  • A worker building washing machines in one of Boschs Russian plants.
    Photo: Bosch

Russia andGerman engineering company Bosch have had close ties since tsarist times, says Gerhard Pfeifer, president andCEO ofBosch Groups operations inRussia, Georgia andCIS countries.

He can say that again: the company first arrived inRussia in1904. Though it did not stick around inSoviet times, theengineering andelectronics giant came back toRussia in1993, opening its first factory inthe Saratov region onthe Volga River in1996.

Bosch has maintained asteady presence onthe countrys power tools, automotive components andhousehold appliances markets ever since, andnot fornothing: Boschs growth rate inRussia in2010 and2011 reached up to30 percent.

Growth has since slowed tohover around 10 to20 percent, but still far outstrips thenational average theRussian economy in2014 is struggling toavoid arecession.

I call it back tonormal, the53-year-old Pfeifer says modestly ofhis companys expansion during anexclusive interview with TheSt. Petersburg Times, held atthe companys new boiler plant inthe Volga city ofEngels inthe Saratov region earlier this month.

Theexorbitant growth in2011 was due inlarge part toa 156 million euros ($212 million) paycheck forBoschs work onthe main stage ofMoscows renovated Bolshoi Theater, a12-story-tall piece oftheatrical machinery.

But theatrics aside, Boschs products remain indemand inRussia, andneither aneconomic slowdown nor theruckus over Ukraine andthe threat ofWestern sanctions are slowing down its activity inRussia, Pfeifer said.

Bosch has invested 250 million euros inRussia so far, including inthree plants inSaratov anda joint venture with Siemens inSt. Petersburg making household appliances. Anautomotive components plant inSamara is slated toopen in2015, andall that ontop ofa 120-million-euro headquarters inKhimki, just outside Moscow.

Pfeifer animpeccably polite man with acalm gaze andoccasional flashes ofwry humor had no personal ties toRussia before coming here as Bosch supremo forthe region in2011. He speaks with Russians through aninterpreter, andhis wristwatch shows German time.

But thecompany is doing something right inRussia, andPfeifer sat down with TheSt. Petersburg Times totalk about why thecountrys business climate is not as bad as it may seem.

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ALL ABOUT TOWN

Friday, Dec. 19


Test your mastery of parlor games during Game Evening at the British Book Center. Learn how to play a variety of classic, mentally challenging games and use your newly acquired skills to crush weaker opponents. The event beings at 5 p.m.



Saturday, Dec. 20


The citys Babushkina Park on Prospekt Obukhovskoy Oborony will be invaded by dozens of rocking-and-rolling Santa Clauses during todays Santa Claus Parade. Not only will they parade through the park but there will also be competitions amongst the festively-clad participants and a musical master class. There will also be a prize for the best-dressed Santa Claus.


Stock up your record collection during the Vinyl Christmas Sale at the KL10TCH bar on Konyushennaya ploschad today. Spend the afternoon perusing the records for sale while listening the classic, clean sound of records spinning out hits from a variety of musical genres and time periods.



Sunday, Dec. 21


The Zenit St. Petersburg basketball team returns to the northern capital this evening for a matchup with Krasny Oktyabr, a Volgograd-based basketball club. Tickets for the game, which tips off at 6 p.m. this evening, can be purchased on the clubs website or at their arena, Sibur Arena, on Krestovsky island.


Satisfy your sugar cravings during Sweet New Year, an ongoing seasonal festival at the Raduga shopping center. Each weekend of December will welcome hungry visitors to taste hundreds of different kinds of desserts made from a plethora of sweet treats. Workshops are open to visitors and seasonal gifts can also be purchased for those rushing to finish their New Year shopping.



Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBAs and Capital Legal Services event Arctic Expedition this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



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