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Gerhard Pfeifer: Backing Business in Russia

Published: July 16, 2014 (Issue # 1820)



  • Gerhard Pfeifer remains optimistic about the Russian business climate.
    Photo: Bosch

  • A worker building washing machines in one of Boschs Russian plants.
    Photo: Bosch

Russia andGerman engineering company Bosch have had close ties since tsarist times, says Gerhard Pfeifer, president andCEO ofBosch Groups operations inRussia, Georgia andCIS countries.

He can say that again: the company first arrived inRussia in1904. Though it did not stick around inSoviet times, theengineering andelectronics giant came back toRussia in1993, opening its first factory inthe Saratov region onthe Volga River in1996.

Bosch has maintained asteady presence onthe countrys power tools, automotive components andhousehold appliances markets ever since, andnot fornothing: Boschs growth rate inRussia in2010 and2011 reached up to30 percent.

Growth has since slowed tohover around 10 to20 percent, but still far outstrips thenational average theRussian economy in2014 is struggling toavoid arecession.

I call it back tonormal, the53-year-old Pfeifer says modestly ofhis companys expansion during anexclusive interview with TheSt. Petersburg Times, held atthe companys new boiler plant inthe Volga city ofEngels inthe Saratov region earlier this month.

Theexorbitant growth in2011 was due inlarge part toa 156 million euros ($212 million) paycheck forBoschs work onthe main stage ofMoscows renovated Bolshoi Theater, a12-story-tall piece oftheatrical machinery.

But theatrics aside, Boschs products remain indemand inRussia, andneither aneconomic slowdown nor theruckus over Ukraine andthe threat ofWestern sanctions are slowing down its activity inRussia, Pfeifer said.

Bosch has invested 250 million euros inRussia so far, including inthree plants inSaratov anda joint venture with Siemens inSt. Petersburg making household appliances. Anautomotive components plant inSamara is slated toopen in2015, andall that ontop ofa 120-million-euro headquarters inKhimki, just outside Moscow.

Pfeifer animpeccably polite man with acalm gaze andoccasional flashes ofwry humor had no personal ties toRussia before coming here as Bosch supremo forthe region in2011. He speaks with Russians through aninterpreter, andhis wristwatch shows German time.

But thecompany is doing something right inRussia, andPfeifer sat down with TheSt. Petersburg Times totalk about why thecountrys business climate is not as bad as it may seem.

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ALL ABOUT TOWN

Saturday, Nov. 22


Russian Premier League-leaders Zenit St. Petersburg return from the international break to take on Kuban Krasnodar at Petrovsky Stadium this evening at 7 p.m. Tickets for the game can still be purchased on the clubs website, at the Petrovsky Stadium box office or in any of the clubs merchandise stores.



Sunday, Nov. 23


Get in the holiday spirit at todays Winter Bazzar at the Astoria Hotel. Featuring gifts from around the world such as French eclairs, Dutch cheeses and Indian jewelry, the annual event organized by the International Womens Club will feature 18 international stands and raise money for charity through the sales of a diversity of products that further illustrate the citys international connections.



Monday, Nov. 24


Dr. Axel Schulte, Department Head at Fraunhofer Institute for Material Flow and Logistics in Dortmund, Germany, is the featured speaker at the SPIBA Industrial Committee lecture on The Fourth Industrial Revolution: Digitalization of the Supply Chain. The event begins at 4 p.m. at the Graduate School of Management at 3 Volkohvsky Pereulok and registration is required by Nov. 21 either by emailing office@spiba.ru or calling 325 9091.



Tuesday, Nov. 25


Tag along with AmCham during their Industrial St. Petersburg Tour program today. This incarnation of the ongoing series will visit Philip Morris Izhora and include an Environmental Health and Safety Committee meeting.


Find out how to expand your business east during the Business With China forum beginning today and concluding tomorrow at the Lenexpo convention center. The largest Russian forum dedicated to business with the Asian giant, topics that will be discussed include logistics, customs clearance, trade financing and many more.



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