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An American 'RT' Wouldn't Sway Russians

Published: August 25, 2014 (Issue # 1825)




  • Photo: Viktor Bogorad

Russia is planning to substantially expand its propaganda operations in Europe, according to a recent report in The Wall Street Journal. This propaganda effort is expected to be particularly aggressive in France and Germany, where there is substantial popular anger directed toward both the United States and Europe's political and economic institutions as well as sizable minorities who express sympathy for Russian interests.

While some people think this is a cardinal change in policy, it's actually a slightly more aggressive attempt in a long-running Russian strategy to drive a wedge between Europe and the United States. The tactics are new and innovative, there's heavy use of social media tools like Twitter and YouTube, but the goal remains the same: exploit the fact that many Western policies aren't very popular among the European public.

These Russian efforts have deeply alarmed many of those U.S.-based Russia specialists who favor a more confrontational approach, and they have been increasingly vocal in demanding that the U.S. and Europe respond in kind. Consider, for example, what former U.S. Ambassador Michael McFaul had to say about the need for a Western "information offensive."

"The West should disseminate accurate information about Russian actions and Western motivations, not only by providing more resources to traditional channels like Voice of America, but also by supporting new sources of reporting, like blogs and online news outlets."

When you take a step back, the argument advanced by McFaul and the other "info war" hawks is essentially the following: The Russians are wasting increasingly large amounts of their taxpayers' money to produce tendentious and biased media coverage. Therefore we need to do exactly the same thing.

Spending more money on government-run media, as McFaul recommends, is unlikely to be a very effective strategy or yield a significant return on investment. Americans should remember that, in today's world, government propaganda is almost useless at re-branding decisions that are unpopular in other countries.

The U.S. government spent untold millions of dollars trying to convince people that the Iraq war was a great idea: It "embedded" journalists with active-duty military units, it created and distributed all manner of reports detailing the "progress" being made under the new Iraqi government, and it even went so far as to create a brand new Arab-language media organization (Alhurra) to more effectively bring the American perspective to the Arab world.

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ALL ABOUT TOWN

Friday, Sept. 19


SPIBA’s newest addition to their Cultural Discoveries events is “Handmade in Germany,” an exhibition featuring unique handmade objects of a significantly higher quality than mass-produced items. The work of over 100 German manufacturers will be displayed during the event, which opens today in the Lutheran Church of Saint Peter and Paul on Nevsky Prospekt and runs through Sept. 28.



Saturday, Sept. 20


Starting on Sept. 18 and ending tomorrow is the Extreme Fantasy Wakeboarding Festival in Sunpark by Sredny Suzdalskoye lake in the Ozerki region of the city.


Those after something more laid back can instead head to Jazz and Wine night at TerraVino with legendary jazz guitarist Ildar Kazahanov. 12/14 Admiralteyskaya Emb.



Sunday, Sept. 21


Learn more about African culture and get some exercise during today’s “Djembe and Vuvuzela,” a bike ride starting in Palace Square that includes several stops where riders can listen to the music of Africa or watch short films about the continent. The riders plan to set off at 4 p.m. and all you need to join is a set of wheels.



Monday, Sept. 22


Do you love puppetry? If so, then be sure to go to BTK-Fest, a five-day festival that starts on Sept. 19 celebrating the art. Contemporaries from France, Belgium, the U.K. and other countries will join Russian artists to put on theatrical performances involving a variety of themes, materials and eras. Workshops and meetings are also scheduled for a chance to discuss the artistic medium in further depth.



Tuesday, Sept. 23


Marina Suhih, Director of the External Communications Department at Rostelecom North-West, and Yana Donskaya, HR Director for Northern Capital Gateway are just some of the confirmed participants of today’s round table discussion on “Interaction with Trade Unions” being hosted by SPIBA. Confirm your attendance with SPIBA by Sept. 22.


Kino Expo 2014, an international film industry convention, will be at LenExpo from today until Sept. 26. The third largest exhibition of film equipment in the world, the expo focuses on not only Russia but former Soviet republics as well.



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