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An American 'RT' Wouldn't Sway Russians

Published: August 25, 2014 (Issue # 1825)




  • Photo: Viktor Bogorad

Russia is planning to substantially expand its propaganda operations in Europe, according to a recent report in The Wall Street Journal. This propaganda effort is expected to be particularly aggressive in France and Germany, where there is substantial popular anger directed toward both the United States and Europe's political and economic institutions as well as sizable minorities who express sympathy for Russian interests.

While some people think this is a cardinal change in policy, it's actually a slightly more aggressive attempt in a long-running Russian strategy to drive a wedge between Europe and the United States. The tactics are new and innovative, there's heavy use of social media tools like Twitter and YouTube, but the goal remains the same: exploit the fact that many Western policies aren't very popular among the European public.

These Russian efforts have deeply alarmed many of those U.S.-based Russia specialists who favor a more confrontational approach, and they have been increasingly vocal in demanding that the U.S. and Europe respond in kind. Consider, for example, what former U.S. Ambassador Michael McFaul had to say about the need for a Western "information offensive."

"The West should disseminate accurate information about Russian actions and Western motivations, not only by providing more resources to traditional channels like Voice of America, but also by supporting new sources of reporting, like blogs and online news outlets."

When you take a step back, the argument advanced by McFaul and the other "info war" hawks is essentially the following: The Russians are wasting increasingly large amounts of their taxpayers' money to produce tendentious and biased media coverage. Therefore we need to do exactly the same thing.

Spending more money on government-run media, as McFaul recommends, is unlikely to be a very effective strategy or yield a significant return on investment. Americans should remember that, in today's world, government propaganda is almost useless at re-branding decisions that are unpopular in other countries.

The U.S. government spent untold millions of dollars trying to convince people that the Iraq war was a great idea: It "embedded" journalists with active-duty military units, it created and distributed all manner of reports detailing the "progress" being made under the new Iraqi government, and it even went so far as to create a brand new Arab-language media organization (Alhurra) to more effectively bring the American perspective to the Arab world.

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ALL ABOUT TOWN

Sunday, Dec. 21


The Zenit St. Petersburg basketball team returns to the northern capital this evening for a matchup with Krasny Oktyabr, a Volgograd-based basketball club. Tickets for the game, which tips off at 6 p.m. this evening, can be purchased on the club’s website or at their arena, Sibur Arena, on Krestovsky island.


Satisfy your sugar cravings during Sweet New Year, an ongoing seasonal festival at the Raduga shopping center. Each weekend of December will welcome hungry visitors to taste hundreds of different kinds of desserts. Workshops are open to visitors and seasonal gifts can also be purchased for those rushing to finish their New Year shopping.



Monday, Dec. 22


Pick out the latest fashions as holiday gifts for loved ones or as early presents for yourself during the Christmas Design Sale at Kraft on Obvodny Kanal, starting on Dec. 20 and continuing through Dec. 27. Designer clothes will be on sale every day of the week or you can buy something more festive to decorate the home while sipping on hot coffee and perusing the various master classes.



Tuesday, Dec. 23


Meet Arctic explorers Fedor Konukhov and Viktor Simonov during SPIBA’s and Capital Legal Service’s event “Arctic Expedition” this morning in the Mertens House business center at 21 Nevsky Prospekt. The meeting will discuss the explorers’ ongoing eco-social project and how companies can use the project as a unique marketing opportunity. Email office@spiba.ru by Dec. 22 if you wish to attend.



Wednesday, Dec. 24


The Anglican Church of St. Petersburg we will be holding a Christmas Eve service at 7 p.m. led by Rev Wm. Shepley Curtis of the Episcopal Church. The service will be held at the Swedish Church at 1/3 Malaya Konyushennaya Ulitsa.



To have your event included in All About Town, email tot@sptimes.ru



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